Best Selling Author and Entrepreneur Brian Ainsley Horn‘s recent release, NeuroAuthority: How to Create Authority Positioning in the Subconscious and be Remembered hit Amazon.com’s best seller list on February 28, 2017, climbing all the way to Number One in the Public Relations category and Number Two in the Consumer Behavior category.

In his latest book, Best Selling Author and Entrepreneur, Brian Ainsley Horn reveals the concept of NeuroAuthority and uses case studies to back up his findings. He also provides actionable applications of it for entrepreneurs, small business owners, and professionals.

Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the subconscious area that is below the levels of controlled awareness.

Authority marketing helps entrepreneurs leverage their knowledge to gain authority status in their industry. This authority status then allows them to dramatically amplify their message and convert their new audience into higher paying customers. In other words, it’s the process for entrepreneurs and professionals to position themselves as an authority, or even a celebrity, in their marketplace.

ABOUT THE AUTHOR

Brian is a contributing writer for Entrepreneur Magazine, The Huffington Post, The Good Men Project, AllBusiness.com and Addicted2Success. He is also an in demand speaker that has traveled the world entertaining and educating audiences.

Brian is a devoted Christian, proud father to two amazing kids, and an advocate for children with Down syndrome.

To learn more about, Brian Ainsley Horn, visit http://authorityalchemy.com

NeuroAuthority How to Create Authority Positioning in the Subconscious and be Remembered is now available on Amazon.com in Kindle and Paperback at https://www.amazon.com/dp/B01N4NIWU3/