Lloyd Silver, CEO of Cairn Marketing LLC, has announced the launch of a new service designed to help local businesses compete with industry giants in the online marketing world. This new service was created in response to recent changes in Google’s search algorithm, and future changes the company is predicting will be implemented in the near future.
“Google has made numerous changes in how it delivers search results in order to provide its users a better and more relevant experience when looking for products and services delivered on a local basis,” said Silver. “We expect this trend to continue and we’ve developed a robust offering designed solely for local businesses that will take search traffic away from the mega companies and help these companies thrive in this new post-recovery economy.”
Rand Fishkin, CEO of Moz, agrees with Silver that local companies are in a great position to thrive in search engine marketing.
“It’s going to be harder and harder, perhaps in the future nearly impossible, for a national brand to compete with someone who has a local presence,” said Fishkin.
Cairn Marketing’s solution combines traditional search engine optimization techniques with the power of social media, online reviews, and the validation that comes with local companies connecting with their customers online and in as many ways possible. In addition, they are fully utilizing the power of the semantic web to fully connect the websites and other internet properties of local businesses with the rest of the online world.
According to Silver, “It’s very important for Google to have trust in a site that it’s going to rank high online. There are so many fake results out there that authenticity will be key going forward. And the more signals we can send to Google that a company is real, successful, and does a great job for its customers, the higher we expect that company to rank.”
“Before working with Lloyd and Cairn Marketing, I found it really difficult to get search engine traffic from many of the posts I’ve written in my blog,” said Randy Dickey of East Bay Headshots. “Results were always dominated by the large, national photography sites. But now I’m showing up when people in my area are searching for what I’m writing about each and every day.”
Cairn Marketing is an online marketing agency located in Walnut Creek, California. For more information about Cairn Marketing’s platform for local businesses, go to www.cairnmarketing.com.