July 15, 2015
While some may say “salesmanship is in the blood”, most insiders agree great salespeople use proven methods that can be studied, duplicated and applied again and again. In the auto industry, marketer and author Michael A. Cirillo lives these kind of truths. Recently, the author announced his new book “Don’t Wait, Dominate! How To Release The Floodgates Of Opportunity For Your Dealership and Thrive Online”, which reveals the secrets of using the internet to open a floodgate of leads and sales for dealerships, has made it all the way to #1 Best Seller on Amazon.com. Readers couldn’t be more excited.
“In my new book I break down the entire process of using the internet to make serious money in auto sales in a way that’s simple to understand,” commented Cirillo about his new book. “There isn’t one all-encompassing recipe that will magically work for your online marketing. Trust me, there are many that think there is, but my experience has proven otherwise. But this book opens the door to principals that work.”
According to Cirillo, there are three top tips that can help marketers excel in the auto world, that he goes into in detail in his book. They include, making a powerful effort to unify marketing efforts – and accepting that only doing a little PPC or having a website is not enough in 2015 to achieve great things. Next, to focus on content. Most people go online to find auto content and most dealers simply aren’t providing it. Finally, leveraging content into lead acquisition, leads into appointment setting and then appointments into the sales process.
‘Don’t Wait, Dominate!” is available on Amazon.com in both paperback and Kindle editions.
Early reviews of the book have been passionate across the board.
Marcus Sheridan, The Sales Lion, recently said, “Michael Cirillo gets it. He sees around the curve and is telling dealers what they need to do to be ready for the future. I strongly recommend this book to anyone looking to embrace the future and do what it takes to dominate their industry.”
For more information be sure to visit http://michaelacirillo.com
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