FTCC held its Second Annual Small Business Summit during the first week of May 2017. This year’s Summit was presented by the FTCC Small Business Center and Business Curriculum programs and enthusiastically sponsored again by Wells Fargo.
The inaugural Small Business Summit was the brainchild of Cindy Burns, Dean of Business Programs at Fayetteville Technical Community College. Her idea was to create an opportunity at FTCC to “support and encourage the entrepreneurial community to start and grow businesses in Cumberland County.”
FTCC President Larry Keen expanded on this theme with his opening remarks, “Our local community college is pleased to be a continuously expanding part of the Fayetteville area entrepreneur and business endeavor. We hope to provide a quality platform today for fellowship, learning and networking.”
The quality of the event was evident from the beginning as the networking segment kicked off over an expansive breakfast spread prepared by the FTCC Culinary Department and offering fresh coffee and juice, freshly baked muffins, scones and assorted cookies and fruit.
Introducing the panel segments, Dean Cindy Burns expressed this sentiment to the attendees, “One of our major Summit goals is to provide all of you today with an opportunity for networking. Then we’ll follow that with a selection of great tools, resources and best practices from financial and marketing specialists. We want you to have every chance for success.”
Toward that end the financial specialist panel for this year’s Summit consisted of professionals from Wells Fargo and the local Center for Economic Empowerment & Development (CEED). The marketing specialist panel was comprised of Keri Dickson, Marketing Manager of Women’s View magazine and two leading business professionals from local companies with global reach, Candy Sugarman of Play Big Online Marketing and Don Matheson, CEO of Matheson Marketing & Consulting.
The panel discussion format consisted of pre-selected questions posed to each of the panelists. They then shared information gleaned from their real world experience in both Internet marketing and conventional offline marketing. Afterwards, time was set aside for the audience to pose their own questions related to their individual businesses or projects.
Based on comments from attending business professionals, the event achieved its goals.
Mary Kay Sales Director, Karen Link shared her thoughts this way, “The marketing panel was extremely informative as it exposed strategy and tactics for combining offline and online marketing which is very timely in today’s world of technology. I will be applying what I learned here today, the first chance I get.”
When asked his thoughts, Keith Collins of SpeedWaiter82, a successful restaurant delivery company, said, “The networking was very good and I thought the marketing panel was great. We do a bunch of social media and I listened to every word of the online best practices. FTCC did us a great service by hosting this event.”
Company Name: Matheson Marketing & Consulting
Contact Person: Ann Rhine
Phone: (910) 484-7946