Stewart Alexander, Founder of Medical Marketing Agency, Publishing Media Professionals, started the service to support Cosmetic and Plastic Surgeons in their efforts to attract new patients and consultations during the recent rise in requests for plastic surgery procedures, a stark contrast to much leaner times during the US economy downturn.
“One of the biggest challenges Plastic Surgeons face nowadays is getting a high value return on investment (ROI) on every advertising dollar they spend. While many are able to attract prospective patients to their front page listing on Google, very few use authority marketing methods to make it easy for prospective patients to choose them instead of their competitors. Authority marketing helps to build that much needed know, like and trust factor patients need to experience before choosing a Plastic Surgeon to work with.”
The American Academy of Facial Plastic and Reconstructive Surgery, the world’s largest specialty association for facial plastic surgery, echoes Alexander’s statements on the importance of building trust between prospective patients and Plastic Surgeons.
The American Academy of Facial Plastic and Reconstructive Surgery elaborated, “It is always important for a prospective patient to spend time in a face-to-face consultation with the physician and try to develop a level of comfort, trust, and openness with that physician. The wise patient will want to trust their face to a surgeon who merits that trust.”
This is about positioning, the kind of positioning that makes Plastic Surgeons stand out as experts and advocates for their patients’ health. They get perceived as experts, not because they are claiming to be experts, but because they get published on highly respected third party websites such as NBC, ABC, CBC, FOX, CNN iReport, Medical Spotlights and more.
This is like a silent endorsement from nationally recognized media outlets, much more powerful and believable than any other form of advertising.
Prospective patients often need months to decide on having treatments done, especially elective plastic surgery. It’s therefore critical for Aesthetics, Plastic and Cosmetic Surgeons to stay top of mind with targeted authority marketing campaigns geared towards the right people at the right time.
Above all, it is cost effective hands off marketing, leaving physicians more time to do what they do best, practicing medicine.
The authority marketing system utilized by Alexander is not just theory, as his company Publishing Media Professionals have been delivering this service to small business owners in many industries for years.
“Stewart’s authority marketing system got me a brand new client within 48 hours. This one client paid for all of his services. I did not have to do anything and I already have 26 prospective clients in the pipeline.” – Danny Dickson, Owner of TrainFX Health Club
“I was beyond impressed at how well Stewart understood my business, my customers, and my future goals. Still skeptical I did what he asked, and that weekend was the most profitable weekend my business has ever had. I now enjoy a regular 10% conversion rate from traffic to my site. I’d recommend you call Stewart, and just be open, he’s a low pressure guy and so I appreciated that. ” – Jacob Hiller, CEO – Jump Manual.
To learn more, readers should visit the official website http://PublishingMediaProfessionals.com
Stewart Alexander
admin (at) publishingmediaprofessionals (dot) com
415-513-0205 – US office
0113-815-2000 – UK office