November 18, 2016 – Samantha Alford, industry leader and one of the most sought-after Inbound Marketing experts today, has recently given her thoughts on the power of podcasting as part of the inbound marketing mix in an interview after her presentation at the annual DiG conference. Alford provides a valuable context both to how podcasting listenership has grown over the last several years and how businesses who want to lead their industry can incorporate a podcast to start building and influencing their community moving forward.
The podcast audience has been growing significantly in recent years. According to Edison Research, podcast listening grew 23% between 2015 and 2016, and 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013.
Edison’s new, 2016 podcast statistics show that momentum is building for the medium, and Alford is all in. She is launching a new podcast on 1 December called The Daily Hub. It is a daily podcast where Alford chats with the most successful Inbound marketers and HubSpot users 5 days a week. “We want to inspire people that are passionate about growing their business to take action using HubSpot and inbound marketing” Alford said in her interview.
Alford argues that podcasting is about more than selling business’ wares. It’s about creating thought leadership, education and inspiration for your industry’s customer base. “The beauty of podcasting is that every day, people enjoy inspired lives built upon their art, their passions, and their ideas.” Alford said.
The barriers to entry for businesses to share their messages through podcasting have been torn down. Only a handful of years ago the gatekeepers who owned the airwaves decided whose stories to tell and whose messages to share. Times have changed. We now live in a time in which we can control our own platforms and tell our own stories. We no longer need approval or large sums of money to share our messages with a global audience.
The podcast audience is 57 million Americans and many times that when considering the number of global listeners. Of those, 64% are listening on a smartphone or tablet and 69% consume five shows per week or fewer on daily commutes or gym sessions.
The Daily Hub podcast launches on 1 December and can be downloaded from the official website or found on iTunes from that date. To find out more information about The Daily Hub, visit the podcast’s official website at https://inboundaddons.com/thedailyhub.
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