Authority Media Group, LLC congratulates Robert Williams, best-selling author featured in the new book, “Small Steps – Big Results” which recently hit three Amazon Best Seller lists.
The book ranked at #5 in the ‘Web Marketing’ category. It also attained best-selling rank in the ‘Small Business’ and in ‘E-Commerce’ categories.
Robert Williams, a San Diego, California native and current resident, worked with Canadian Search Engine Pioneer, James Colbert learning the intricacies of Search Engines and Pay Per Click Advertising. In his contribution to the new work, Robert expands on PPC advertising.
If you are doing PPC advertising says, Robert, “It is fairly easy to overspend or lose a significant amount of money if you don’t know what you are doing.”
Robert helps his clients work through Google’s “Quality Score Guidelines.”
“If you’re not current with the guidelines, you can be penalized by Google, and this means higher ad costs and higher Cost Per Click fees.” Robert says, “However, if you stay current, you can save up to 28% of your ad spend”.
Robert specializes in helping the bail bond industry. “I love the fact that I’m reducing costs for my clients,” he said. Google PPC ads are a key marketing strategy for bail bondsmen.
“People usually search on their phones for a bail bondsman to call for help and they typically click on the paid ads to find someone,” he says. Due to the high competition for ad space, “This type of advertising tends to be expensive for the bail bondsmen.”
The secret to reducing the ad’s costs he says has little to do with the ads; it has more to do with improving your landing pages and key words. The “Quality Score” Google assigns influences how high your ad is placed, as well as the per-click cost.
A better Quality Score means higher placement, more calls and lower costs for Robert’s clients.
To learn more about Robert Williams, visit: SearchEngineGuy.com
Robert’s book, “Small Steps – Big Results” is now available on Amazon.com at http://www.amazon.com/