One of the backbones of the American economy is commerce and one of the chief transporters of goods across US highways are Owner Operators of Tractor Trailers. The trucking industry provides an essential service to the American economy by transporting large quantities of raw materials, works in process, and finished goods over land—typically from manufacturing plants to retail distribution centers. In 2006, the U.S. trucking industry employed 1.8 million drivers of heavy trucks. A major problem for the long-haul trucking industry, is that a large percentage of these drivers are aging, and are expected to retire. Very few new hires are expected in the near future, resulting in a driver shortage. Jason plans to change that with The Truckers Coach. 

“The trucking industry as a whole has a 120% turnover ratio. Companies that offer a Lease Purchase program see that turnover ratio at roughly 90% or a 10% success rate when compared to the rest of the industry. I want to change that through coaching and mentoring.” said Jason Poat, founder of The Truckers Coach. 

Business coaching can help by streamlining those numbers and getting drivers prepared to meet the challenges of running a successful business and until recently there has been a shortage of valuable information to help drivers become better at their craft. 

“We have a 7 step process which builds mutual trust and industry knowledge to get the client prepared for the transition to becoming an Owner Operator” said Jason Poat.

The seven steps are 

1. Understanding Freight Flow  
2. Explore profit measures 
3. Prioritize a Action Plan  
4. Focus on the WHAT and not the WHY 
5. Identify Key Objectives 
6. Get in the Game  
7. Know the Opportunity

In just a few weeks of launching, The Truckers Coach Facebook page skyrocketed from zero to over 1000 likes and the website TheTruckersCoach.com is continuing to gain momentum. 

“I believe the market wants and needs coaching. I produce regular videos on various aspects of being a successful owner operator and as we continue to gain momentum I feel we will have better drivers, consumers and a healthier industry,” added Jason.

For more information about TheTruckersCoach.com visit their website or Facebook page.