Real Time: Real Men Only welcomed the “pioneer of authority marketing”, Brian Horn, as the featured guest in the episode on February 9, 2015 titled Episode 48: Dig into Authority Marketing with Brian Horn.
Brian explained why authority marketing has exploded in popularity the last year, and how the audience can use it to their advantage.
Horn explained, “Authority marketing is the process for positioning someone as an authority, or even a celebrity, in their marketplace in order to grow their sphere of influence and increase sales.”
In his many years in this field, Brian has learned what works and what doesn’t in the process of increasing a client’s perceived value with authority marketing.
“Increasing your perceived value leads to many benefits which impact every part of the sales cycle. For instance, once you develop authority, you no longer have to chase sales leads and prospects. In fact, you’ll find that they will find you and your offers,” said Horn.
In addition to tactical information, Horn shared some of his best stories and experiences. Some of these included clients and celebrities like Howard Stern, Vanilla Ice, Richard Simmons, Perez Hilton and many others.
The host of Real Time: Real Men Only, Nic Welch, is more than just a podcast host. She has a Masters degree in Psychology. Her research has been published in the American Association of Criminal Justice Journal with her work with youth in Adult Prison. She has taught and presented at numerous conferences, workshops and seminars both within the U.S and abroad, and has mentored as a certified Life Coach for 3 years.
Welch has started and operating several businesses and founded her own non-profit organization “Servant’s Heart, Inc”. Welch and her husband lived in Honduras for 3 years and spear-headed several social justice projects including building homes, food programs, and starting and directing a Teen Challenge Center for gang members.
Best-selling author and entrepreneur, Brian Horn, helps professionals leverage their knowledge to gain authority status in their industry, then uses “authority marketing” to get them national media exposure.
His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets.
Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
More information about Brian Horn can be found at AuthorityAlchemy.com. More episodes from Real Time: Real Men Only can be found at Rapwithnic.com.