Entrepreneur, Johnny Mulder, was selected to open an authority media agency in Phoenix that will focus on serving the Small Business Owners.

Mulder‘s agency, Authority Marketing Phoenix, will help entrepreneurs position themselves as an authority in their market using different forms of media.

“I am excited to bring these new marketing techniques to the small business owner,” said Mulder.

Times are changing and to attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.

P.T. Barnum, the legendary promoter and Founder on the Barnum & Bailey Circus , said in the book Art of Money Getting or, Golden Rules for Making Money, “Let hope predominate but be not too visionary.” Mulder states, “Barnum is saying you need a vision in your business but you also need a plan for success and to work that plan.”

In the book The Magic of Thinking Big by David J. Schwartz,Ph.D, Schwartz said, “Concentrate on your assets. Build a sell-yourself-on-yourself commercial and use it. Learn to supercharge yourself. Know your positive self.” “Building your authority through third party acknowledgement and verification reinforces this image with yourself and your potential clients,” said Mulder, owner of Authority Marketing Phoenix.

Zhang Yu, states in the book The Art of War by Sun Tzu, as translated by Thomas Cleary. “If your forces are orderly while theirs are chaotic, if you are excited and they are sluggish, then even if they are more numerous you can do battle.”

The demand for authority marketing and position services is growing due to the recent media coverage, and Authority Marketing Phoenix will service that need. Build your authority. Have a plan for success and even if you are smaller than your competitor you can win in your field.

Mulder said, “Small business owners sometimes feel overwhelmed with marketing. I am here to help.”