Entrepreneur, Anthony Contreras, was selected to lead an authority media agency that will focus on serving chiropractic physicians and practice owners.
Mr. Contreras’s media agency, i2i Marketing will help chiropractic practice owners position themselves as an authority in their market using different forms of media.
“I’m honored and excited to be a part of this new adventure,” said Mr. Contreras. “As a practicing pharmacist with decades of experience in the healthcare field I understand the intense pressures medical practice owners face from decreased 3rd party reimbursements and billing issues. My authority marketing methods were created specifically to help chiropractic physicians who’ve seen their insurance reimbursements decrease year after year.”
Chosen because of his over 20 years’ experience in the healthcare field, Mr. Contreras had this to say, “Balancing patient’s needs, time demands, and low insurance reimbursements is no easy task. The needs of the patient are fast changing and promoting a practice is not enough to keep up with the change. Practice owners now have to promote themselves as a brand. Companies use brand to bring customers in, but foster relationships to keep them coming back for more. That’s why promoting oneself as a brand is so critical today, more than ever before.”
Business leaders are talking more and more about authority marketing.
John Jantsch, author of bestseller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. ”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.
The demand for authority marketing and position services is growing due to the recent media coverage, and i2i Marketing will service that need.
“This means a lot to me personally. I’ve seen far too many practice owners suffer needlessly, cut staff or shut their practice down for good because the game is changing. It doesn’t have to be that way.”
For more information on Anthony Contreras and the i2i Marketing Agency please visit Myi2iStrategy.com or call 602-930-7982.