Entrepreneur, Yunche Wilson, was selected to open an authority media agency in Houston that will focus on serving the US market.

Wilson’s agency, Claim My Fame, will help entrepreneurs position themselves as an authority in their market using different forms of media.

“I’m honored and excited to start this new adventure…” said Wilson.

“Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand.People are no longer basing their buying decisions on brand loyalty, they are basing it on the know, like and trust factor”, she stated.

“Authority marketing tactics are gaining mainstream appeal, and businesses leaders can no longer ignore it,” Wilson explains.

John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. ”

A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”

Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.

The demand for authority marketing and position services is growing due to the recent media coverage, and Claim My Fame will service that need.

“Many entrepreneurs have products that the market desperately needs but are currently the best kept secret only because they have not been positioned correctly. They can’t compete against their competitor’s hefty marketing budgets and expansive teams. My goal is to give them the exposure they deserve at a price that is affordable so that they can become a viable contender,” said Wilson.

For more information on Yunche Wilson and Claim My Fame please visit www.whoryoumarketingmag.com or www.claimmyfame.com.