Santella’s firm, Authority Media Communications and Publishing Firm, will help entrepreneurs position themselves as authorities and the go-to person in their market using different forms of innovative media.
“I’m very honored to be able to assist and help the business owners, entrepreneurs and medical professionals in Pittsburgh learn about, experience and utilize authority positioning which results from the increased visibility, exposure and innovative publicity of this new successful media platform. I am very happy to be an educator and advocate for the success and well-being of these businesses and medical practices and their customers, patients and clients as well.
“Every entrepreneur and business owner has a message to convey and who best to convey that message than they themselves. How they are positioned online and off in their companies and practices is what makes them have the necessary and increased credibility that inevitably has them be the chosen authorities and experts in their fields.
“Being a radio host and contributing writer for Business Innovators Radio and Magazine respectively coupled with the authority positioning and exposure in the national media such as ABC, NBC, Fox, and CBS, helps the business owners and medical professionals get immediate exposure to thousands of listeners and viewers who are excited to hear and learn from these authorities. The immense third party credibility structure and positioning helps the prospective customer and patient make better and more informed decisions as well. It is leveraging the power of media with the individual or company and practice. A truly win- win for everyone,” said Santella.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and business leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority marketing and position services is growing due to the recent media coverage, and Authority Media Communications and Publishing Firm will service that need.
“I have a special place in my heart for this friendly, ever growing, cultural City. The businesses and people are just as diverse and interesting as the many neighborhoods. I’ve enjoyed serving the area for years assisting business owners and those who stand out above the rest to be known, found, thanked and acknowledged for who they are and what they do for anyone seeking them for help. This is the perfect adjunct to have medical professionals, business owners and entrepreneurs further be seen as the authorities in their fields,” said Santella.
For more information on Carol A Santella and Authority Media Communications and Publishing Firm, please visit http://www.yourbusinessmd.com/positioning.html or call 412-681-1105.