Entrepreneur, David Forer, was selected to open an authority media agency in Denver that will focus on serving the SMB market.

Forer’s agency, Authority Rep, will help entrepreneurs position themselves as an authority in their market using different forms of media.

“I’m honored and excited to start showing local businesses how to take advantage of the expert within themselves.” said David Forer. “Many business owners don’t realize that they need to promote themselves and their brand to local buyers. Authority Marketing is becoming the main way to put yourself in front of your prospects and I am going to show them how!” Forer explained

Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.

Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.

John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. ”

A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”

Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.

The demand for authority marketing and position services is growing due to the recent media coverage, and Authority Rep will service that need.

“I have a special place in my heart for the smaller to medium sized businesses that are trying to make a name for themselves.” Forer said “Typically they provide a better experience and top notch service but people just haven’t found them. I want to change that!”

For more information on David Forer and Authority Rep please visit http://authorityrep.com or call 720-399-6000.