Entrepreneur, Bruce Perkins, was selected to open a satellite office for GoProLocal, an authority media agency based in Phoenix that will focus on serving the Austin and San Antonio markets.

Perkins will help entrepreneurs position themselves as an authority in their market using various forms of media.

“I’ve worked with business professionals and entrepreneurs in my previous careers and Authority Marketing jumped out at me as a natural progression of my skills.  I’m excited to connect with people in the Austin and San Antonio area to bring real value to their business”, said Perkins. “I’m honored and excited to start this new adventure”, he added.

Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.

Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.

John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. ”

A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”

Daniel Newman, a contributor for Forbes Magazine wrote in an June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.

The demand for authority marketing and position services is growing due to the recent media coverage, and GoProLocal will service that need.

“I have a special place in my heart for this market. As an entrepreneur myself, I have a deep understanding of what it takes to be successful in business”, Perkins said.

For more information on Bruce Perkins and GoProLocal, please visit http://GoProLocal.com or call 512-673-0417