On a recent episode of Influencers Radio with Jack Mize, Founder and Creative Director of Poppy Row Crystal Cave discussed her entrepreneurial journey to creating a transformational clothing and apparel brand.
Crystal Cave is the innovative mind behind Poppy Row, the ethical and eco-conscious clothing brand of size-inclusive modular wardrobe staples for the jet-setting Changemaker woman. She has worked with women around the globe to use style as a vehicle for loving the body they are living in today so they can go out to be the change, no matter their size.
During the interview, Crystal shared one of Poppy Row’s new innovative concepts that is changing the way women think about their size, saying, “We have now introduced Affirmation Sizing… when you get your Poppy row product, instead of a size number, it’s actually an affirmation. So if you’re a size 16, and you order our size F, your tag says ‘I am size Fabulous.’ My aunt had messaged me after we launched this and was like, ‘This is so amazing that you don’t have sizes. Because the only number I should worry about everyday, maybe, is the one in my bank account, if at all.’ And I thought that was such an astute observation because what I’ve tried to create for this brand from day one is a place where women of all sizes can truly feel comfortable, and literally comfortable in our clothing too… I wanted to create a brand that was so much more than just a physical product. It had meaning and it could bring pleasure and joy to a person’s life as well. So, if every day you’re putting on a pair of our Hangover Pants or our Sage Shorts, and you can look in your waistband and see that you are not defined by your size, I think it’s such a powerful thing.”
Credited by her loyal fans for being the inspiration behind some incredible transformations, Crystal believes women shouldn’t wait until they achieve what they feel is their perfect weight to feel beautiful and have fun with what they wear. She knows that creating a style for the body they have now can make all the difference in the world. And not just in how they look but how they feel about themselves.
As a former celebrity stylist turned fashion designer and style educator for women, Crystal’s style advice has been seen by over a billion people worldwide in publications like InStyle, CBS, NBC, ABC, The NY Times, The Huffington Post, MindBodyGreen, Elle, The CW and many more. Poppy Row was recently named one of SELF magazine’s “18 Best Leggings and Shorts in 2022.”