Geoff Ables, C5 Insight Managing Partner, Is a Featured Speaker at CRMUG Quarterly Meeting in Arlington, Virginia

Published on August 8, 2018

Geoff Ables is presenting a case study of a successful field sales force transformation at the Quarterly Dynamics 365 CRMUG Meeting in Arlington, Virginia on August 15.

Geoff Ables, C5 Insight Managing Partner, will be a featured speaker at CRMUG’s quarterly meeting in Arlington Virginia on August 15, 2018. He will be presenting a case study demonstrating a successful transformation of the field sales team at Silver Oak Cellars through improved employee engagement and supported by the use of Dynamics 365.

Ables will be describing how the Silver Oak Cellars sales management team created a virtuous cycle of continuous improvement by focusing on engaging with their sales team, identifying measurable leading metrics that are influencers of business results, and giving the team a voice in identifying opportunities to innovate. The metrics selected were 100% within individual control, were easy to understand, and can be measured weekly. New technology tools were implemented to track metrics and make critical information more visible to the sales management team. Ables will elaborate on how weekly meetings were organized to review metrics and trends and to plan for continuous improvement, and the vital role that culture played in the process. He will also discuss a number of key lessons learned that any organization can use to improve engagement and performance.

The meeting will conclude with a tasting of featured TWOMEY Cellars’ wines, part of the Silver Oak family of wines.

Silver Oak Cellars is a family-owned winery in California known for some of the state’s most iconic red wines, and recently became the most sustainable winery in the world.

Ables is the author of “The LUCK Principle: Business Results at the Intersection of People & Profit.” In the book he teaches how to harness the power of people, process, and technology to transform a business into a digital workplace that balances a people-first culture with bottom-line results. The book is available in both paperback and Kindle versions on Amazon at

Geoff Ables, C5 Insight Managing Partner, is a best selling author, speaker and entrepreneur. He has over 20 years of consulting experience on topics including the future of work, digital disruption, customer relationship management, social collaboration and big data. Widely regarded as a thought leader on customer and employee engagement, his insights have been seen and heard in dozens of global venues. He founded C5 Insight in 2002, and has consulted with hundreds of companies in a broad range of industries. The firm has twice been named to the Inc. 5000 list of fastest growing companies.

For more information about Geoff Ables and C5 Insight, visit

Company Name: Nations Media Group
Contact Person: Bill Kopatich
Phone: 704-625-0097
Country: United States