Corporate Relocation professional, James Moux, was selected to open an authority media agency in Middletown Delaware that will focus on serving Corporate Relocation Realtors nationwide.
Moux‘s agency, BestReloAgent, will help Relocation Realtors position themselves as an authority in their market using different forms of media.
“Relocation Realtors have specialized training and experience that allows them to properly serve their corporate relocation clients. However, they need training and resources in order to position themselves as the preferred Relocation Realtor in their local marketplace,” said Moux.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority marketing and position services is growing due to the recent media coverage, and BestReloAgent will service that need.
Moux said, “We will help Relocation Realtors position themselves as the local authority with corporate relocation clients. We have created a BestReloAgent Mastermind Group in Facebook where we’ll discuss different topics around authority marketing and how to implement a winning branding strategy.”
Find the BestReloAgent Facebook Mastermind Group Here
For more information on James Moux MBA, CRP and BestReloAgent please e-mail James@m.BestReloAgent.com or call 302-635-0787.