During the interview, Jonathon discusses his extraordinary value proposition in the book.
Part One Focuses on what alignment is and why it’s so critical to digital product and business transformation success. Part Two Provides a straightforward, honest look at why so many digital product and transformation initiatives fail or underperform. Part Three Explores what leading with alignment looks like today. It sheds light on the fundamental knowledge and skills necessary to build teams to navigate the digital product life cycle and transformation. Part Four Reveals the baseline from which every successful digital product initiative must start and the elements and guiding forces that make up a strategic foundation. Part Five Explores the connection between your digital product strategy and team performance, rapidly accelerating the delivery of results.

​ Hensley explained that ” The book teaches how to Overcome Internal Sabotage and Digital Product Failure. Alignment is the one thing you’ll find at the heart of every successful relationship, team, and organization in the world. When developed and leveraged, alignment can create the foundation for unparalleled product success.”  

Listen to the interview on the Business Innovators Radio Network 

Nishant Bhajaria, Author, Privacy and Security Leader, Digital Product Architect at Uber, said of the book “A how-to for leaders everywhere. It helps drive home lessons around how alignment scales from the individual to the market and makes the case in the Malcolm Gladwell tradition, that alignment is about creating concentric circles of growth.”

Learn More about the book https://www.productalignment.com/

About Jonathon Hensley

Emerge works with companies to improve operational agility and customer experience. For more than two decades, Jonathon has helped startups, Fortune 100 brands, technology leaders, large regional health networks, non-profit organizations and more, transform their businesses by turning strategy, user needs, and new technologies into valuable digital products and services. Jonathon writes and speaks about his experiences and insights from his career and regularly hosts in-depth interviews with business leaders and industry insiders. He lives in the Pacific Northwest with his wife and two boys.

Originally from Silicon Valley, Jonathon got into the digital product space inspired by the incredible people developing new technologies all around him and the possibilities they unlocked. This fueled his curiosity to understand how technology transforms how people live and work.

That curiosity continues to drive him today as he works to help businesses harness technology. His work focuses on assisting leaders in defining the value they want to create succinct and tangible ways, where to focus, why, and what it will take to achieve that outcome.

His favorite part is going beyond the idea and mapping how you bring together people, data, and processes so that clients can succeed.

Learn More:  https://www.emergeinteractive.com/