Malana McFarlen, online advertising expert and marketing strategist at Bonbon Marketing, Portland, Oregon, helps schools and organizations increase student enrollment and retention, and build brand awareness and preference, through automated digital marketing programs.
As an expert in both Facebook and AdWords advertising and email marketing, she has built lead generation funnels for online schools, training academies, and universities. She has been on the forefront of emerging digital technologies and has been working in this space for the past 10 years.
Malana notes “While most digital advertisers talk a good game, they rely on templated solutions and get mediocre results. I work one-on-one with schools to deeply understand their programs and students. Reaching Millennials and Next Gen is very different from marketing to older adult learners, and I have proven strategies that work for both. These include targeting the right audience, making the right offer for the audience, and reaching out to them on the devices most often used.”
Malana’s approach includes an evaluation of current advertising programs and showing clients how to eliminate waste for better results. She also conducts a market analysis of trends, costs and competition, and calculates how much it will cost to get new students in a particular niche.”
A graduate of the University of Oregon, Malana has won 14 individual marketing awards during her career. She is humbled by this recognition and appreciates how the industry views her work.
Here’s what some of her clients have said. “My company and I have worked with Malana for nearly a decade. I will continue to work with her. I feel at ease knowing we are in excellent hands.” — Bobby Beck, CEO of Artella and AnimationMentor.com.
“Malana is a razor-sharp marketing professional: thorough, accountable, a creative problem solver, brilliant executioner, and above all, she gets results.” — Julie A Miller, Healthcare Marketing Executive.
For more information about Malana McFarlen and Bonbon Marketing’s digital advertising strategies, visit her website and Facebook page.
Company Name: Bonbon Marketing
Contact Person: Malana McFarlen