Mortgage Banker, Brad Roche, Selected As A Keynote Speaker at Mastermind 2015

Published on October 26, 2015

Brad Roche will be a keynote speaker at the November 2-5, 2015 real estate and mortgage industry Mastermind 2015 in Atlantic City, NJ.

CHARLOTTE, NC – Brad Roche, Mortgage Banker with Element Funding, has been selected as a Keynote Speaker at Mastermind 2015 on November 5, 2015. The event is being held at the Borgata Resort in Atlantic City, NJ from November 2-5, 2015 and brings together real estate agents, mortgage originators and industry managers and executives to learn from the top real estate and mortgage producers in North America.

In his keynote address, Roche will share an overview of the systems he developed and used to close over 170 loans within one year of relocating to a new market. At the heart of his systems are strategies that provide “white glove” service to clients that differentiate from the typical lenders that are focused on just getting the deal closed. His systems leverage client satisfaction with a proven process to grow the business rapidly through referrals.

Other notable keynote speakers at Mastermind 2015 include business leader Tony Robbins; ABC’s SHARK TANK star, Barbara Corcoran, founder of the Corcoran Group; MBS Highway Founder and CEO Barry Habib; and Real Estate Trainer Floyd Wickman.

Roche said, “Loan Officers interested in increasing their production, need to have good systems in place to help create the best opportunities, convert opportunities into clients and to be able to effectively provide great service. Having systems that give clients a happy experience differentiate us from other lenders and leads to a much higher referral level, even before the loan is closed.”

Mortgage industry leader Barry Habib, Founder and CEO of MBS Highway, commented, “Increasing loan production is like improving your batting average in baseball. If you are only converting three out of every ten opportunities, you are at 30%. What happens if you can get that up to four to six out of every ten?” He continued, “ Getting the proper education and training and having the best systems can make this happen quickly.”

Roche’s address at Mastermind 2015 will provide some highlights of his mortgage origination success formula and systems that have recently been packaged and made available to loan originators that want to grow their business, whether they are just starting out, or are experienced loan originators. The complete system is called, “Before, During and After” which refers to the business success growth strategies that are applied at each stage of mortgage client engagement. A set of tools, systems and strategies are provided for each stage that create and automatically connect with referral partners and guarantee client satisfaction beyond the norms of the mortgage industry.

Brad Roche is a mortgage banker and loan originator for Element Funding in Charlotte, NC. He has been a loan officer for twenty-one years and has been ranked as one of the top 1% of all mortgage originators in the United States by Mortgage Executive Magazine from 2012 through 2014. He is a bestselling author and has a weekly radio show that is broadcast in North and South Carolina by four stations including, CBS, Fox and ESPN. Roche is the Area Manager of the Carolinas for Element Funding, which currently has four area offices. He is widely known as “The Mortgage Planner” and is also coaching Mortgage Planning Systems to a select group of Loan Originators nationwide.

For more information about Brad Roche or the “Before, During and After” system, visit

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