New Interview with Valerie Weber Published in Business Innovators Magazine

Published on April 11, 2016

Valerie Weber, CPCP, shared her expertise as a permanent cosmetic professional in a new Business Innovators Magazine interview. The founder of Dermagrafix Permanent Cosmetic Studio in Doylestown, PA discussed her career from art to ink.

The path to creating natural and artistic enhancements to give people a better quality of life and more self-confidence literally started at the drawing board for certified permanent cosmetic professional Valerie Weber. A background in art, professional makeup artistry and medical aesthetics was a logical segue to improve clients’ lives with permanent pigments at her award-winning business, Dermagrafix Permanent Cosmetic Studio.

“Permanent cosmetics was just a natural progression for me,” stated Weber. “Without an art background, I really don’t feel like anybody is able to tattoo, so I think the art background is essential.”

The educational website ‘Art Career Project’ agrees with Weber that artistic abilities are a prerequisite to a career as a permanent cosmetic artist: “Individuals interested in a tattooing career should be very skilled artists and drawers.”

Weber’s vast knowledge of the industry and her passion for helping others, are apparent in the answers to questions asked by BIM contributing writer Stephanie Miller. The interview covered: the difference between a tattoo and permanent cosmetics, why people choose permanent cosmetic procedures, the types of people Weber helps, why someone would choose to work with her and common misconceptions about the industry.

The answers are insightful. Weber talked about how some people incorrectly believe that having a permanent cosmetic procedure is not the same as getting a tattoo. “It’s a common misconception that permanent cosmetics is not a tattoo. In fact, cosmetic applications are implanted using the same or similar equipment as a tattoo. The main differences are the techniques used, pigments used, and education.” 

She added, “Another misconception is that permanent makeup isn’t permanent. We want to be able to alter permanent cosmetic tattoos as we age. Body art does not need to be altered to accommodate aging. Some advertise that their permanent cosmetic procedures are ‘semi-permanent,’ and that is misleading to clients! Even if fading occurs, pigment particles remain in the skin and have to be considered permanent for this reason. A touchup every few years can resolve aged pigment residuals in the skin.”

Weber’s professionalism is summed up by her statement, “I’m a member of the Society of Permanent Cosmetic Professionals and because I’m also an educator in the industry, I have an obligation to educate people with the correct facts.”

The interview concluded with a discussion about the fundamental and advanced courses she teaches to members in the medical and beauty industries as well as other tattoo artists. With fifteen years in the industry, Weber’s goal for 2016 is to open a second Dermagrafix location in Philadelphia.

The full interview can be read here:

About Business Innovators Magazine:

Business Innovators online magazine publishes interviews with innovative small business leaders in the categories of sales, marketing, finance, health and success.

About Valerie Weber:

Valerie Weber has been painting the tri-state region with her permanent cosmetic talent for over a decade. She is a lifetime Certified trainer member with the SPCP (Society of Permanent Cosmetics Professionals).

She is founder of the award-winning Dermagrafix Permanent Cosmetic Studio, considered the gold standard in the industry.

Weber is also an SPCP Permanent Cosmetic Instructor, a highly regarded educator, subject matter expert and speaker.

For more information, please visit

Company Name: Pubtricity Media Group
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