North American Roofing Receives GAF’s Prestigious 2018 President’s Club Award

Published on May 16, 2018

North American Roofing of Asheville, NC, has received GAF’s 2018 President’s Club Award. A GAF Master Select(TM) contractor since 2006, it is one of the top three commercial U.S. roofing companies, serving customers nationwide.


Asheville, NC – May 16, 2018: North American Roofing

North American Roofing of Asheville, North Carolina, has received the most prestigious contractor award GAF offers: The GAF President’s Club Award. This highly coveted award recognizes North American Roofing as one of the “elite of the elite” commercial roofing contractors in the United States.

GAF is North America’s largest roofing manufacturer, and only GAF Master Select(TM) Contractors can compete for its commercial President’s Club Award. To qualify for this award, a commercial roofing contractor must meet specific criteria in at least one out of three different pathways:

• Performance pathway – where contractors focus on giving their property owners the best possible service, quality, and protection
• Reliability pathway – where the contractor has a long history of offering their customers the best quality and protection
• Service pathway – where contractors consistently offer their customers the best protection available in the marketplace.

North American Roofing has been a GAF Master Select(TM) Contractor since 2006. To become a Master Select(TM) Contractor–a status that less than 1% of roofing contractors nationwide are able to achieve–a candidate must demonstrate proper licensing, maintain insurance (in states that require it), have a proven reputation, and show commitment to ongoing professional training.

“We value our certified contractors for raising the industry standard year after year by installing the best roofing products and systems. Our President’s Club award recognizes only those contractors who have distinguished themselves by the highest standards of excellence, customer satisfaction, and dependability,” says Jim Slauson, GAF’s VP of Certified Program & Services.

For a company with a nationwide reach, North American Roofing maintains consistent quality in all of its markets. “We’re really data-driven in our operations, meaning that we use a standard operating procedure,” explains Brian Verble, president and chief executive officer. “Our customers everywhere know what to expect from us, each time we’re on the job. Every installation, no matter where in the country it’s done, delivers the same experience.”

As a major service provider across the nation (including Puerto Rico and the U.S. Virgin Islands) and even in some international markets, the company performs diverse roofing jobs for many different kinds of customers. “We offer the best value, bar none–an optimal roof system solution at a competitive price,” states Verble. “We have a lot of buildings across the country, and we maintain multiple levels of communication with our customers from start to finish. Top that off with our 39 years of experience and our great partnership with GAF, and you can see why we’ve been able to grow.”

Several key factors contribute to ongoing success. “Training is a big component of our company,” says Verble. “We have a director of training who ensures that all employees, across every department, go through various levels of training. We’ve also implemented a ‘customer action center’ and a ‘dream team.’ The customer action center is an extension of our customer service, keeping customers informed and overseeing the workflow process. The dream team is our team of experts, looking at the technical aspects of jobs to see how we can do things smarter and provide more value.”

Innovation is always in play at North American Roofing. In 2014, it introduced its RoofGuard(TM) Asset Management Program, which inspects for potential problems to save customers money and reduce repair costs. “We also stay on top of technology and sustainable initiatives,” says Verble, “looking into things like green roofing practices and solar installations, and we’ve implemented the use of iPads to maximize our communication processes.”

Perhaps the biggest success factor at North American Roofing was its conversion to an employee stock ownership plan in 2012. “We’ve always had a culture of doing what’s right for the customer,” concludes Verble, “but being employee-owned has brought a whole new element. With round-table-style decision making and contribution of ideas for improvement from all levels, the employees are the ones who are driving the company’s success. It’s really transforming us, removing the hierarchy and operating by the people. The results reflect it: we have 95% customer retention, and profitability just continues to grow.”

About North American Roofing

A third-generation national commercial roofing company built on a foundation of integrity, hard work, and committed teamwork, North American Roofing is one of the top three commercial/industrial roofing companies in the United States. With a growing list of commercial and industrial customers nationwide, the company installs value-engineered roofing systems and services them throughout their life cycles, while maintaining healthy, engaging, and safe working environments for its employees.

North American Roofing
41 Dogwood Road
Asheville, NC 28806
(828) 687-7767

About GAF:

Founded in 1886, GAF is the leading roofing and waterproofing manufacturer in North America. As a member of the Standard Industries family of companies, GAF is part of the largest roofing and waterproofing business in the world. The company’s products include a comprehensive portfolio of roofing and waterproofing solutions for residential and commercial properties as well as for civil engineering applications. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors. GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. The company’s success is driven by a commitment to empowering its people to deliver advanced quality and purposeful innovation. For more information about GAF, visit

Company Name: North American Roofing
Contact Person: Jason Fenner
Phone: (828) 687-7767
Country: US