Robert David Gatchel, online marketing pioneer & author of the book ‘Online Reputation Management: The 25 Things You Need To Know To Protect & Grow Your Business Online‘ has released ReputationInformant.com in response to the growing need for businesses to protect their company image online.
“In today’s connected world, people use the Internet and mobile phones to research a business before they make a buying decision said, Gatchel. Sites like Yelp, Google, and social media platforms have the power to make or break a business depending on what customers are saying. ReputationInformant.com allows businesses to keep their finger on the pulse of everything being said about them online and allows them to resolve issues to help maintain a positive presence online.”
Gatchel asserted, “Unfortunately, most businesses are just too busy concentrating on their business to take the time and energy necessary to manage their online reputation. Even worse, many companies don’t do any form of online reputation management. That is ReputationInformant.com was created. It’s a simple but powerful way for a business to handle all of their online reputation tasks in one place and do it all in only 10 minutes a day”.
Times are changing and traditional advertising channels are becoming less important to potential customers than word of mouth, referrals and online reviews. People are moving away from reacting to image branding and instead are relying on the feedback and social proof of other customers. That is why online reputation management is a necessary component of every business.
According to a 2017 BrightLocal survey, 85% of customers trust online reviews as much as a personal recommendation and negative reviews can drive away approximately 22% of customers.
Also, a recent Nielsen study demonstrated that 74% of consumers say that online reviews are among the most trusted source of information when choosing a business.
“It’s a fact of business life that consumers are going to use online reviews to help them choose which businesses they will work with and buy from,” Gatchel stated. “We want to help our clients leverage this powerful concept, to create powerful & profitable presences online to turn prospects into customers and customers into raving fans. That is what ReputationInformant.com is all about.”
For more information on Reputation Informant, please visit ReputationInformant.com or call (410)-670-735