ST. LOUIS, January 6, 2021 – PenPath, a marketing intelligence solutions provider, announced today the company’s expanded partnership with Improvado, a company specializing in marketing data aggregation. The expanded partnership, originally established in 2017, allows for easier access to, and seamless integration and visualization of, Amazon data, helping to position PenPath as a provider at the cutting edge of business intelligence.

“We offer marketing teams unmatched automated insights that ultimately enable them to make data-driven business decisions,” said Alex Cruz, Founder and Chief Executive Officer, PenPath. “The recipe that produces those insights calls for innovative capabilities that others in the industry don’t have. That’s why we partnered with Improvado from the start to connect disparate – yet business critical data – from all platforms.”

With these new capabilities, PenPath doesn’t just visualize Amazon data, but models it so that it’s blended with advertising and sales data from other channels. The expanded partnership brings forth the ability to connect to Amazon Advertising and Amazon Marketplace Web Services (MWS) APIs, providing easier access to marketing and sales insights. Additionally, it enables better data integration, connecting data from advertising platforms such as Facebook, Google, and Amazon, as well as ecommerce dashboards, such as Shopify, BigCommerce, and eBay.

“As a PenPath partner, we see that they’re at the cutting edge of business intelligence,” explained Ali Quigley, Co-founder, Improvado. “For three years, we have partnered with PenPath to automate and enhance marketing reporting workflows. Today, we continue this journey and now offer the ability to connect and visualize one of the most requested data sources in the industry which is Amazon Marketplace Web Services (MWS) and Amazon Advertising.”

About PenPath

PenPath is a digital marketing  dashboards provider specialized in providing guidance, professional-grade technology, and services for marketing teams. PenPath provides decision makers the largest library of reliable data, offering 360° visibility of sales and marketing performance. The solution delivers the most reliable insights on essential business KPIs, so marketers can make better decisions, minimize wasteful spending, and automate reporting workflows.

Find out more about PenPath: https://penpath.com/

About Improvado

Improvado is a cloud-based marketing data aggregation platform that enables enterprise marketing teams to drive ROI by connecting over 200 marketing APIs to any data visualization tool – all without the help of developers. Improvado takes the pain out of data-driven marketing by automating the marketing data pipeline, saving hours of manual work by aggregating and transforming cross-channel marketing data into one single view.

Find out more about Improvado: https://improvado.io/

Media Contact: Heidi Marino, heidi@penpath.com