FOR IMMEDIATE RELEASE:
Oakland Park, FL – June 28, 2016: PSI Roofing
PSI Roofing of Oakland Park, Florida, has received the most prestigious contractor award GAF has to offer: The GAF President’s Club Award. This highly coveted award recognizes PSI Roofing as one of the “elite of the elite” among commercial roofing contractors in the United States.
GAF is North America’s largest roofing manufacturer, and only GAF Master Select(TM) Contractors can compete for its commercial President’s Club Award. To qualify for this award, a commercial roofing contractor must demonstrate an exceptional level of excellence in their business, especially in the areas of Installation Excellence, Property Owner Protection, and Installer Training.
PSI Roofing has been a GAF Master Select(TM) Contractor since 2003. To become a Master Select(TM) Contractor–a status that less than 1% of roofing contractors nationwide have achieved–a candidate must demonstrate proper licensing and adequate insurance, have a proven reputation, and show commitment to ongoing professional training.
In business for 25 years, PSI Roofing can perform as well as other contractors in the area on any size job. “We differentiate ourselves,” says president Paulo Souza, “by taking the time to educate the clients, create trust, and really show them the best option. We’re not just trying to get another signed contract, like a lot of our competitors.”
Assessing the customer’s needs is central to the process at PSI. “We listen first,” states Souza. “We offer options. We address their concerns. And then we provide a comprehensive package, with a proposal and information that can be understood by people who aren’t roofers. Most customers don’t understand a lot of roofing terminology, so we break it down for them. That’s a big ‘plus’ for us.”
Souza continues: “Not all our competitors include record-keeping for their clients and 24/7 assistance, but we bring those features. At the end of the process, our clients will feel it was the right decision, because we’re holding hands with them the whole time, from the initial sales process all the way through to the warranty and the final paperwork.”
“We are conscious of the large expense of a roof,” explains Souza. “So we look at clients as if they were ourselves and treat them accordingly; we don’t want to destroy their bank accounts. In this industry, a lot of contractors leave things out, creating a lot of unexpected costs for the client down the road. We tell clients what they need to know, right off the bat. That makes us different–we’re looking to form a relationship with that client for the next 15 or 20 years.”
Formation of relationships is also reflected in PSI’s presence within the community, working with charities that serve the homeless, at-risk teenagers, and women in distress. “Not only do we provide financial support, but our team is engaged in the cause, as well,” says Souza. “We don’t just write a check.” With the volunteered help of PSI employees, PSI has put a roof on a property for His Caring Place, a group that helps pregnant teenagers, and has sponsored a 5K race for Taylor’s Closet, in which the staff also participates.
With a newly revamped website and a new logo, PSI has upgraded its virtual presence and looks to increase business by 10% to 15% in the near future. “Our clients, old and new, can navigate through our resources to see completed projects and become educated in the roofing process,” concludes Souza. “And when they do that, they’ll see that we bring more than just a roofing system–we bring value.”
About PSI Roofing
With the philosophy of “Integrity First,” PSI builds trusting relationships and maintains high moral and ethical standards. Committed to delivering the right roof for the client’s needs, PSI offers cost-effective solutions to roofing issues, with an emphasis on quality. Utilizing the best materials in the industry and a highly trained work force, the company ensures customer satisfaction for every project it works on.
792 NE 45nd Street
Oakland Park, FL 33334
Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles. For more about GAF, visit http://www.gaf.com