Dr. Cali Estes Founder of The Addictions Academy confirmed they have recently launched a newly updated version of their Food Addictions Coaching Certification program to address the growing concern of food and sugar addiction.

The Food Addictions Coaching Certification and training program is designed to help participants to acquire skills and tools allowing them to effectively assist their clients to tackle food and sugar addictions.

“If food or sugar has taken over someone’s life, our coaches can help. We know that everyone loves cake, candy, chips and burgers but if you are eating to excess, binge eating, eating when bored or simply feel you ‘just can’t stop’, our coaches have the tools and skills that can save lives,” Dr. Estes said.

She continued, “Food and sugar addictions are both chemical and emotional. We treat both to help break the connection faster. This certification program details the entire process.”

The idea that a person can be addicted to food has recently gained increasing support. That comes from brain imaging and other studies of the effects of compulsive overeating on pleasure centers in the brain.

Experiments in animals and humans show that, for some people, the same reward and pleasure centers of the brain that are triggered by addictive drugs like cocaine and heroin are also activated by food, especially foods rich in: Sugar, Fat, and Salt.

Like addictive drugs, these highly palatable foods trigger feel-good brain chemicals such as dopamine. Once people experience pleasure associated with increased dopamine transmission in the brain’s reward pathway from eating certain foods, they quickly feel the need to eat again.

The reward signals from highly palatable foods may override other signals of fullness and satisfaction. As a result, people keep eating, even when they’re not hungry. Compulsive overeating is a type of behavioral addiction meaning that someone can become preoccupied with a behavior (such as eating, or gambling, or shopping) that triggers intense pleasure. People with food addictions lose control over their eating behavior and find themselves spending excessive amounts of time involved with food and overeating, or anticipating the emotional effects of compulsive overeating.

People who show signs of food addiction may also develop a kind of tolerance to food. They eat more and more, only to find that food satisfies them less and less. This often leads to obesity, health issues, and even relationship problems.

The Food Addictions Coaching Certification Program is a proven method for helping clients break the sugar “habit” and create long-lasting success. Even for participants who have often struggled with their food addition for many years.

With 25 years as a clinician and addictions professional, Dr. Cali Estes opened up a private practice and began helping people around the world get sober from drugs and alcohol. While building her signature practice, Sober on Demand, and helping top Celebrities, NFL players, and CEO’s get their lives together, she also founded The Addictions Academy.

Dr. Estes said, “Unfortunately, sugar is the most abused drug in the world. It pings the brain like cocaine and detoxes in the body like heroin. If you have ever tried to quit sugar, you know the chemical detox symptoms: headache, body aches, fatigue, trouble concentrating, irritability, diarrhea, nausea and more.”

“Our Certified Food Addictions Certification Course has been around for almost 10 years and is the only Internationally accredited course on the market,” she concluded. “It just works.”

Dr. Cali Estes and The Addictions Academy have been offering a wide-ranging assortment of advanced training for several years in an ongoing effort to counteract the growing addiction problem. The Academy has more than 30 faculty teaching over 40 courses in five different languages. Program graduates can be found in 25 countries helping address the addiction problem worldwide.

To learn more about Dr. Cali Estes, The Addictions Coach and the Food Addictions Coaching Program, visit https://thefoodaddictionacademy.com/.