Tricia Desso-Cox, C5 Insight Managing Director, Was a Featured Speaker at CRMUG Focus 2018 in Indianapolis

Published on June 14, 2018

C5 Insight’s Tricia Desso-Cox presented two sessions at CRMUG Focus 2018 in Indianapolis. Focus 2018 was the premier conference for the Dynamics 365, AX, CRM, and NAV, and Power BI community of users.

Tricia Desso-Cox, C5 Insight Managing Director, delivered two sessions at CRMUG Focus 2018 in Indianapolis in May 2018. Focus 2018 was the premier conference for users of Dynamics 365, AX, CRM, and NAV, as well as Power BI. The event provided training for project managers and power users of these products to sharpen their skills and learn best practices from technical experts.

Desso-Cox led the session, “Dynamics 365 Marketing Demystified.” Marketing functionality is one of the least used functions in Dynamics 365, and in this session she elaborated on the powerful, yet simple, marketing capabilities included in the product as well as in add-on products that most organizations are missing out on. Attendees learned:

  • Out-of-the-box features and how to use them
  • How organizations are using Dynamics 365 for Campaigns, Quick Campaigns, Lists, Campaign Responses, Leads, and other features
  • How organizations are using Flow, PowerApps, and SharePoint in combination with Dynamics 365 to extend marketing value from Dynamics 365
  • Where out-of-the-box features end and where third party solutions are required

Desso-Cox also presented. “Activity Management – From Vicious Cycle to Virtuous Cycle.” Scheduling, prioritizing, and managing activities is at the heart of successful customer-facing careers and in this session she provided an overview of Dynamics 365 out-of-the-box, configuration, third party, user training, and reporting options to help teams become task masters. Participants learned how to create a virtuous cycle of activity management that keeps users productive, and keeps important tasks from slipping through the cracks.

Tricia Desso-Cox is the Managing Director of C5 Insight. She has over 20 years of experience in customer engagement and user training delivery on several platforms and processes, as well as 10 years of business critical operations management for global enterprise, master data management, business process design and business analyst/project management work. Her credentials include a Masters in Management, Bachelors of Science in Business Management, a Six Sigma Green Belt and the Microsoft Sure Step Project Management Certification.

C5 Insight, based on the campus of the University of North Carolina at Charlotte, was founded in 2002 and is a leader in delivering customer engagement and employee collaboration projects. The company has consulted with hundreds of companies around the world in a broad range of industries. The firm has twice been named to the Inc. 5000 list of fastest growing companies. For more information about Tricia Desso-Cox and C5 Insight, visit

Company Name: Nations Media Group
Contact Person: Bill Kopatich
Phone: 704-625-0097
Country: United States