Through a technology based sponsorship, local businesses have a new way to leverage sponsoring a local school, gain new customers, and receive a free publicity campaign.
Media Authority Marketing, a division of Local Online Visibility, is donating a publicity package free of charge to local businesses that partner with them to help schools obtain a mobile app. Media Authority Marketing’s President, Lisa Williams, said, “Our firm is dedicated to helping local business gain new customers and making mobile apps available to schools through strategic partnership.”
The online PR firms, latest initiative, The Community Sponsorship Package, brings together the PR firm, a local business, and a local school. According to Williams, “Local businesses are the key to the success of this initiative and it’s my goal to clearly explain to businesses just how they can benefit from this program.”
When local businesses partner with Williams and purchase a sponsorship package they gain a new and valuable way to market to parents, students, school faculty, and other members of the community by advertising directly on the school’s mobile app.
Williams developed this innovative program to create massive value for a business by utilizing technology to gain new customers and as a way to give small businesses access to a media campaign that most would not ordinarily get. According to Williams, “If a business partners with us and sponsors a local school the business will have the ability to market to the parents of the school via the mobile app and reap a significant amount of good will and media exposure.” The way this sponsorship works is a business purchases a sponsorship package from Media Authority Marketing, a local school receives a mobile app, and the business receives an opportunity to market to new customers by advertising on the schools’ app.
Williams also knows that businesses are most interested in programs that generate a return on their investments. “Businesses need to receive an ROI and have a measurable advertising opportunity for them to invest today,” said Williams. “Sponsorship’s of old didn’t always deliver a valuable ROI and definitely didn’t help build a new customer base. This 21st Century community sponsorship package offers all of that plus more.”
Grade school Principal, Simon Duffy, said this about having a mobile app: “We found local partners who were willing to sponsor our app year round because it was cost effective for them and they were able to get their product in front of their target market much more effectively.”
The vendors who have been advertising on school mobile apps have seen great results.
There are many great benefits when a business takes advantage of this sponsorship program. The business gains a new marketing opportunity that puts their business in front of parents in their area year round. Businesses that become title sponsor of a school’s app will receive a monthly push message sent by the school via the mobile app to introduce and/or advertise their products or services, as well as the marketing benefit of a valuable publicity package for their business.
Perhaps most valuable, any business that participates will be seen as a supporter of the community by parents and students, and this will undoubtedly win them new customers. The title sponsor is able to advertise, send special offers, and share important messages right from the school’s apps so their business website and information about promotions are seen every time the app is opened. The sponsoring business is front and center in the minds of those who have the app.
For Williams, the final benefit of the program is why businesses simply can’t turn this offer down. She and her team are offering every business who signs up for a title sponsorship package a PR campaign free of charge. The local businesses that take advantage of the title sponsorship will receive a high value media package. This PR package includes an interview, a professionally written article that will be syndicated to many media outlets that highlights the business for helping a local school, a social media campaign, and a press release sent to local media. There are two additional levels of sponsorship, premium and silver available to businesses as well.
Williams feels that this program creates the perfect synergy between local businesses, schools, and parents. By financing the cost of the app for the school, it enables schools to have a valuable piece of technology that some may not be able to purchase themselves. The mobile app helps support schools with communications between faculty, parents, and students, and helps businesses get exposure to new prospects. The mobile app allows schools to share information quickly and easily as often as they like with unlimited push messages, and it allows the business to reach members in their community in an innovative way. Businesses now have a chance to be part of this important community initiative.
Businesses interested in learning more about how they can gain new customers and receive some free media coverage can visit the website below.
Contact Info
Name: Lisa WilliamsPhone: 866-386-2636
Organization: Media Authority Marketing
Email: info@MediaAuthorityMarketing.com
Website: www.MediaAuthorityMarketing.com