Entrepreneur, Craig Williams, was selected to open an authority media agency in Atlanta, GA that will focus on serving the Local Business market.

William’s agency, Global Authority Agency will help entrepreneurs position themselves as an authority in their market using different forms of media.

“I’m honored and excited to start this new adventure! said Williams who was the “Last Man Standing” on season 3 on NBC’s “The Apprentice”.

Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.

Authority marketing tactics are gaining mainstream appeal, and business leaders are talking about it.

John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”

A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically or rapidly and dramatically establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”

Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next golden goose, as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”

The demand for authority marketing and position services is growing due to the recent media coverage, and Global Authority Agency will service that need.

“I have a special place in my heart for this market. Atlanta is a special city and home for me and media and getting attention is what I have been associated with and loved for many years”, exclaimed Williams.

For more information on Craig Williams and Authority Marketing please visit https://www.linkedin.com/in/owginc or call (404)493-0673.