During a recent interview with Marketing Insiders, Company President John D. Bruno and Purchasing Manager Mike Cosby of Key Metal Refining LLC discussed the return on investment of relationship marketing, word-of-mouth referrals and nurturing long-term relationships.

During the interview, Bruno revealed that a pressing issue his clients face is maintaining enough cash to run their businesses stating “cash flow is [important] to our clients.”

According to Bruno “We help them out [every] way we can so that they can continue running and growing their businesses. They don’t have to worry about cash working with us, which is an important bloodline for their businesses.”

When asked about the secret to company’s growth Crosby said “We’re not trying to dominate the market by getting every mom and pop business to sell to us, leaving nothing for core buyers (who are the middlemen). We believe that helping the middleman build their businesses helps us.”

To see the full article, visit Marketing Insiders.

To learn more about Key Metal Refining LLC, please visit KeyMetalRefining.com.

About Key Metal Refining LLC

Key Metal Refining (KMR) buys scrap catalytic converters as the raw material source for its platinum group metal sales generated through its recovery and refining process. KMR’s controlling partner is DOWA Metals and Mining Co. America,  a wholly owned subsidiary of DOWA Holdings Co, Ltd. KMR de-cans catalytic converters at its plant in Hainesport New Jersey. The material is further refined and smelted by DOWA in Japan. 

About DOWA

DOWA Holdings Co Ltd (5714.T-JP:Tokyo Stock Exchange) was founded in 1884 at Kosaka mine, Akita and is headquartered in Tokyo, Japan. Harnessing its technologies and operational experiences in mining and smelting, we today operate unique recycling-oriented businesses that range extensively from the production of metal and high value-added products to waste treatment and recycling.