Entrepreneur, author and authority marketing strategist, Mike Saunders has launched a new podcast focused on the emerging marketing trend centered around Authority, Influence and Expertise. Five episodes have already been published including topics teaching listeners how to use Seth Godin’s book “Purple Cow” in developing Authority Positioning and how winning a church chili cook-off is an example of competitive advantage.

Saunders, Adjunct Marketing Professor at four Universities and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches, commented: “I am thrilled to have this opportunity to talk about this “Blue-Ocean” marketing strategy helping coaches, consultants, entrepreneurs and sales professionals who may not believe in the influence they already possess and who do not see themselves as a credible expert in their industry. By building Authority Positioning Assets™ and an Authority Positioning Portfolio™, followers of my system and blueprint can position themselves as an authority and expert in their field even if they are starting from scratch and have very little time.”

Saunders continued, “Once you have begun focusing on building your authority, you may even experience a powerful mindset-shift and gain self-confidence to be able to easily close new business faster and easier without learning sales closing scripts, while effortlessly receiving high-quality referrals. The result is that you become a leading Authority that your industry looks to for advice- while you enjoy the process, with a sense of style! Building Your Authority is Your #1 Priority”

Visit the show page for The Art of Authority on The Business Innovators Radio Network and listen and subscribe to the podcast on iTunes to stay updated on interviews and episodes to help you radically optimize authority & influence.