Marketer and consultant Beth Grant is helping business owners create authentic targeted marketing strategies based upon her trademarked system, the Archetype Alignment Grid.

Beth Grant of Truth & Consciousness (www.truthandconsciousness.com) is dedicated to helping her clients tweak their marketing strategies to boost sales through creating an approach to marketing where they get to ditch the marketing guru advice and be themselves through and through.

“I help purpose-driven entrepreneurs create a dramatically higher response to their marketing in a way that feels good to them. I do this using a revolutionary set of archetypes I developed called the Archetype Alignment Grid,” Grant says.

Grant’s trademarked system the Archetype Alignment Grid went viral in October 2013 after which she realized the enormous need for her approach. With her unique system, Grant is able to help her clients create more authentic marketing campaigns, resulting in an easier sales process with dramatically better results.

“Seeing the relief people feel when they realize they get to be themselves and they can stop trying to do what the charismatic ‘marketing gurus’ tell them to do is a great feeling,” Grant says. “Those marketing tactics just don’t work for most people, because they just weren’t built for them.”

Understanding that marketing campaigns are not one-size-fits-all, Grant’s method helps her clients create tailored pipelines that draw in their ideal clients in a seamless, streamlined way. In order to do this, they first identify their archetype using two factors: the Natural Style of providing solutions and their Personal Persuasion Power, or natural way of influencing people. Once they understand their archetype, they can then make choices aligned with who they are inside and alleviate the dissonance many entrepreneurs feel inside when trying to apply what the big marketing gurus claim are fool-proof methods.

Using their archetype to create authentic marketing, clients can expect a much higher response to their marketing, dramatically less effort required to generate every dollar and the chance to have a lot more fun and enjoyment in their business every single day.

“My work has impacted tens of thousands of entrepreneurs, speakers and authors who have big hearts and feel icky using traditional manipulative sales and marketing methods,” Grant says. “They are able to easily attract income and opportunities by aligning what they do with who they truly are. I routinely have people write me emails while crying tears of relief realizing there is nothing wrong with them. They are simply trying to market in someone else’s truth and there is a better way.”

Known as a “thought leader,” Grant understands that starting a business is difficult with a very steep learning curve. By using the Archetype Alignment Grid, Grant’s clients are able to sidestep that difficulty by learning how to effectively craft unique marketing campaigns that their potential clients eagerly respond to – not by trying to be someone they’re not, but by embracing who they are and running with it.

“I see a lot of time and money wasted on marketing solutions that have huge promises but disappointing results,” Grant says. “One of my goals is to help entrepreneurs be better buyers by identifying their archetypes and knowing which marketing solutions are truly right for them and which offers to walk away from.”