Charlotte, NC – Bill Kopatich helps professionals and entrepreneurs create their personal branding and positioning as experts and celebrities in their industries. He is featured in the book that includes interviews with leading authorities in diverse fields.

In his interview Kopatich stresses the importance of going beyond just being found at the top of the search engines. He explains that professional practices or businesses found at the top of Google or other search engines are right there with several of their best competitors. Personal branding and authority positioning, used effectively, will separate a professional or business from the ordinary competitors. When this happens, they are more likely to be chosen by the prospective client or patient.

“One of the most powerful ways to stand out is by being featured as the industry expert through quotes, interviews and articles in the news media,” says Kopatich. “By this I mean in newspapers, online news sites, TV and radio as well as in other new media such as podcasts and internet radio.”

Barbara Corcoran, co-star of ABC’s “Shark Tank” echoes Kopatich’ statements on building authority. Corcoran elaborated, “When you are constantly quoted as the expert in your field, everybody believes that you are … it’s a third party endorsement.”

Kopatich also explains that another high-impact way to stand out is to be a published author, especially a best-selling author. Press releases about what the professional or business is up to, even about involvement in community service projects, keeps the business or professional showing up for the good things that they are doing.

“Innovators & Influencers, A Collection of Interviews With Leading Experts & Authorities, Volume 1” is available in the Amazon Bookstore.

Bill Kopatich is President of Fast Authority, a personal branding and authority marketing agency that works with clients around the United States. He is also a contributor to CNN, Small Business Trendsetters and Business Innovators Magazine.  He writes and has been featured in the news media around the U.S. on topics relating to personal branding, and expert positioning.  

To learn more about Bill Kopatich, visit http://www.fast-authority.com.