Brad Roche To Speak At Two Mortgage Bankers Association Conferences in 2017

Brad Roche To Speak At Two Mortgage Bankers Association Conferences in 2017

Brad Roche has been selected to address Mortgage Bankers Association Conferences in Hawaii in June and in Metropolitan Washington, D.C. in October 2017.

Brad Roche, Mortgage Banker with Element Funding, will be speaking at the Mortgage Bankers Association of Hawaii 2017 Annual State Conference in June 2017. The conference will be held June 28th to June 30th in Honolulu. Roche was also named as a speaker at the Mid Atlantic Lender Conference (Residential) of the Mortgage Bankers Association of Metropolitan Washington D.C., which will be held on October 12 in Fairfax, Virginia

Roche will be sharing his techniques and insights for mortgage originators, including:

  • Mastering the client experience to create a brand in the local real estate community.
  • The three stages of marketing, “Before, During, and After,” that he uses to generate over 150 leads per month, with an average of 90% from referrals.
  • The art of systematic cross selling that loan officers are using to grow from an average of 8 closings to 22 closings monthly.
  • The systems he used to close over 170 units in his first year in a new market.

Roche stated, “Loan Officers that want to increase their production need to have good systems in place to create the best opportunities, convert those opportunities into clients, and be able to provide effective service.” He continued, “Systems that give clients a happy and memorable experience differentiate from other lenders and lead to a much higher referral level, even before the loan is closed.”

Brad Roche is a mortgage banker and loan originator for Element Funding in Charlotte, NC. He has been a loan officer for twenty-four years and ranks nationally as a top producer, most recently as one of the top 1% of all mortgage originators in the United States by Mortgage Executive Magazine in 2016 and for four previous years. He also was named among National Mortgage Professional Magazine’s 40 Most Influential Mortgage Professionals Under 40 for 2015. Roche is a three-time bestselling author and has a weekly radio show that is broadcast in North and South Carolina by four stations including affiliates of CBS, Fox, and ESPN. Roche is the Area Manager of the Carolinas for Element Funding, which currently has four area offices. He is widely known as “The Mortgage Planner” and is also coaching Mortgage Planning Systems to a select group of Loan Originators nationwide.

For more information about Brad Roche or the “Before, During, and After” system, visit

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