Tricia Desso-Cox, C5 Insight Managing Director, will be speaking at the Internal Communications for a Distributed Workforce conference in Chicago. Advanced Learning Institute is organizing the conference that will be held April 10-12, 2018 at the Hilton Chicago/Magnificent Mile Suites in Chicago, Illinois. The conference will focus on learning from leading organizations that will share communications challenges and success stories when dealing with a dispersed workforce, including non-desk, front-line and off-line staff. Alison Kendrick, C5 Insight Director of Marketing, will be chairing the conference.
Desso-Cox will be presenting the workshop, “Persona, Journey Maps and Processes in the Digital Workplace.” She will discuss how a disconnection between digital workplace experience and overall productivity often is one of the top reasons that employees do not engage. Technology solutions can become so complex and difficult to use that employees feel that they are working for the technology – rather than the other way around. This interactive session will feature group activities, discussion, best practices and take-away tools, including how to:
- Identify what personas look like and how they impact the digital workplace and when/where/how they should be used
- Discover the starting point for persona definitions – and how to strategically expand beyond
- Demonstrate how to parse survey data into Challengers, Contributors and Champions
- Define a journey map as a foundation to understand how employees want to engage, and what will cause them to disengage
- Identify and define processes to bring quick wins and long-term productivity
Desso-Cox will also lead the interactive session, “Zoom, The Delight Is in the Details: Understanding Your Audience.” In this session, teams will work together to learn how much detail to provide based on the persona they are serving content to.
Desso-Cox said, “The rate of technological change is increasing but most people and companies have a difficult time keeping up. I’m excited to share what we have learned about understanding the personas on our teams, and mapping their journey, to help them adopt changes faster.”
Tricia Desso-Cox is the Managing Director of C5 Insight. She has over 20 years of experience in customer engagement and user training delivery on several platforms and processes, as well as 10 years of business critical operations management for global enterprise, master data management, business process design and business analyst/project management work. Her credentials include a Masters in Management, Bachelors of Science in Business Management, a Six Sigma Green Belt and the Microsoft Sure Step Project Management Certification.
C5 Insight, based on the campus of the University of North Carolina at Charlotte, was founded in 2002 and is a leader in delivering customer engagement and employee collaboration projects. The company has consulted with hundreds of companies around the world in a broad range of industries. The firm has twice been named to the Inc. 5000 list of fastest growing companies. For more information about Tricia Desso-Cox and C5 Insight, visit https://www.C5Insight.com.