Calvin Niles Explains How Improved Focus and Human Connection Creates a Perfect Solution for Digital Device Owners

Calvin Niles Explains How Improved Focus and Human Connection Creates a Perfect Solution for Digital Device Owners

Luxury timer locked wooden case prepares to enter the marketplace, bringing the mindful use of tech and helping people to be present in the moment.

In the modern age, digital distraction has been so rampant and wastes much of people’s time. It is detrimental to personal relationships and consequently more costly to the society we live in.

To combat this, TOME (by Medietas Ltd) was created as a beautiful place to lock devices away for up to 4 hours.  Establish by three entrepreneurs Calvin Niles, Ed Zhao and George Hadley, TOME allows the more mindful use of tech and helps people to re-discover the human connection. Its design fits perfectly into any environment and combines traditional and modern materials; its form analogising past times that predate the smartphone era. TOME allows you to be present in the moment by removing device distraction.

Gill Press, a contributor to Forbes Magazine, writes on the increasing dependency of the different generations on AI and smartphones “… every now and then we learn about a new survey showing how our human intelligence is increasingly augmented by an artificial one to such an extent that increasingly we can’t live without it.” Co-founder Ed recognised “missing out on shared experiences with his wife due to device distraction.”

With all this distraction, TOME is a symbol that represents the power of intention to be present in this digital age with a design that fits into any domestic or commercial environment. It has no lights, screens, alarms or anything that would continue to distract the user from being present. Its wooden case is finished in a durable walnut and accented by sleek, polished aluminium edges. Inside a soft cushioned interior protects devices and elasticated straps keep them in place. Crucially, the case includes an emergency release feature.

TOME co-founder Calvin Niles said “As a doting father I value my time with my children enormously but I realised that I was missing key moments in their lives due to my own device distraction. I feel we have created something special here and are really excited to be able to help bring balance back to people’s lives in this digital age.”

The BBC Technology of Business reporter Padraig Belton captures the essence of tech addiction and the importance of balance, highlighting how “The more enlightened firms have been stepping in to help. In 2012, Volkswagen began shutting off employees’ email when they are off shift.” TOME adds value in the same way. With devices overtaking people’s daily activities regardless of age, sex, gender, career, nationality, or economic status, the symbol of TOME, that of the power of intention, holds weight.

TOME can be integrated into everyday mindfulness routines and has been created for both functional and aesthetic value. Co-founder George Hadley notes that “TOME was refined for quality at every stage of the design process over the last 12 months and a great deal of emphasis was placed on the striking balance between the user experience and its look and feel. It is finely crafted, intuitively functional and serves as a clear place to lock away your smart devices to help achieve more quality time.”

TOME is brought to you by Medietas Ltd based in London, UK.  Medietas is a start-up company founded in 2016 to create products which bring balance to people’s lives. Its crowdfunding campaign is now live on Kickstarter to fund its first commercial production run of TOME cases for delivery by Christmas 2017. The crowdfunding campaign ends on 30 July.

For more information on TOME   See Kickstart campaign here

TOME website


Media Contact
Company Name: Resonant Living Media
Contact Person: Denise Harris-Heigho
Phone: 44(0)2032871287
Country: United Kingdom