Entrepreneur and marketing expert Christian Dibrell has announced that he will launch an authority positioning-based media agency in Las Vegas beginning January, 2016. The agency will operate nationwide, giving both upcoming and established entrepreneurs ample room to expand their businesses with his tested marketing and public relations techniques.
Dibrell’s agency, to be called Incite Authority, will position its clients as authorities in their respective markets by integrating multiple forms of media.
Dibrell was quoted as saying, “I’m incredibly excited to launch this agency. I know what bright entrepreneurs and professionals can do when they’re given the right tools. I intend to help my clients separate themselves from the pack by leveraging cutting edge marketing and media tactics. We will take businesses to the next level and beyond.”
As people continue to migrate away from their historical tendency toward brand loyalty, entrepreneurs must adapt to a more personality-based environment. In order to attract attention, business owners need to promote themselves as much as they promote their products.
Authority marketing cuts to the heart of this idea, and as it gains mainstream acceptance, it is becoming ever more appealing to leaders in several industries.
John Jantsch, author of the best-selling book Duct Tape Marketing, said in an interview with Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. ”
Also, according to one journalist with Fox News, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
Due to this and other recent media coverage, the demand for authority marketing and position services has become insatiable. Incite Authority, guided as it is by experience and past success, is ready to capitalize on this demand and fill this need.