Siphon will be demonstrating the latest version of the Siphon for registered attendees at the Content & Commerce Summit, hosted by Digital Marketer. The event will be held at the Hyatt Regency Orlando on September 15th to 17th.
Siphon will have several event specials for online agencies, ad networks, media buyers, and advertisers.
Click fraud will cost online advertisers $11B in wasted advertising in 2016. This is a 22% increase over the last survey conducted in 2013. Companies can be losing anywhere from 23% to 50% of their online ad spends to fraud.
Richard Seppala, CEO of Siphon explains, “Siphon was built around the idea that safety shouldn’t be a fantasy in today’s world. Even the smallest of companies are launching bots, crawlers and spam on a daily basis. It has never been more important to invest in the safety of your online marketing dollars.”
Unlike solutions that simply check the traffic against a list of known bad IP addresses, the Siphon reduces click fraud by creating a digital fingerprint of each visitor to the site. This fingerprint identifies the source of the click (human v. bot), the device, the location, and ultimately the behavior to make a decision to show your site, or dump the click. All of this is done in real-time with no noticeable delay to a human visitor.
For more information on Siphon, visit http://www.siphoncloud.com
5036 Dr. Phillips Blvd #267
Orlando, FL 32819