Conversations with a Genius welcomed the “pioneer of authority marketing”, Brian Horn, as the featured guest in the episode titled “Brian Horn: Who Wants to be Famous?“.
Brian explained why authority marketing has exploded in popularity the last year, and how the audience can use it to their advantage.
Horn explained, “Authority marketing is the process for positioning someone as an authority, or even a celebrity, in their marketplace in order to grow their sphere of influence and increase sales.”
In his many years in this field, Brian has learned what works and what doesn’t in the process of increasing a client’s perceived value with authority marketing.
“Increasing your perceived value leads to many benefits which impact every part of the sales cycle. For instance, once you develop authority, you no longer have to chase sales leads and prospects. In fact, you’ll find that they will find you and your offers,” said Horn.
In addition to tactical information, Horn shared some of his best stories and experiences. Some of these included clients and celebrities like Howard Stern, Vanilla Ice, Richard Simmons, Perez Hilton and many others.
Conversation with a Genius helps small business owners become not so small business owners, as they interview Entrepreneurs whose share their particular genius that can help small business owners grow.
Best-selling author and entrepreneur, Brian Horn, helps professionals leverage their knowledge to gain authority status in their industry, then uses “authority marketing” to get them national media exposure.
His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets.
Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.