Authority Marketing Expert Donna Gunter is a featured contributor in the January/February 2015 issue of Online Marketing Success Magazine. Published by Pam Ivey, Online Marketing Success Magazine provides targeted, cutting-edge content for professionals involved in all facets of online marketing, like Online Marketing Consultants & Coaches, Social Media Marketing Consultants & Coaches, Online Business Owners interested in expanding their knowledge in the online marketing arena, and Online Support Professionals (Online Business Managers, Virtual Assistants).
Gunter’s article, “YOU, the Authority: Top 7 Advantages of Being a Highly Paid Authority,” outlines the seven best advantages to being the highly paid authority in an industry. There are many definitions of an authority. To some it’s synonymous with being the expert, thought leader, or guru in an industry; the “smartest person in the room;” or people who are the very best at what they do. To others, it’s someone people listen to, take notice of, recommend to others, buy more readily from, or someone the media comes to when they want a quote or interview.
Gunter defines an authority is someone who knows enough to help their customers and prospects with a particular problem and is willing to share that knowledge. She likes to think of this as being an educator and advocate for one’s clients. In the article, Gunter states that it’s easier for a professional to talk about herself as an educator and advocate for her clients, rather than the expert.
Gunter notes, “Being an industry authority creates business and brand domination. If you think of financial professional, you might immediately think of Suze Orman or David Bach. Once you’ve become the highly paid authority, you have name recognition when someone thinks of your industry.”
“Being an authority gives a professional a huge edge over their competition,” adds Gunter. “It also helps you attract more quality clients who will pay you top dollar for your advice, opens more doors to bigger opportunities, helps a professional multiple streams of income, creates financial freedom where your biggest problem is saying no. When you become the well-known authority, it’s much easier for you to pick and choose only the work that you truly want to do. And, if the opportunity doesn’t fit your needs or your schedule, you can say no without having to worry financially.”
Amazon best-selling author Donna Gunter has been helping her clients position themselves as authorities and advocates and educators since 1999 by leveraging their knowledge to gain authority status in their industry, then dramatically amplifying their message and showing how to convert the new audience into high paying customers. She does this by creating newsworthy events that position professionals as the top authorities in their field, then maximizes their exposure for the event on sites of ABC, NBC, CBS, & FOX affiliates plus other newspaper and authority sites.
For more information and to read the article, visit http://ommmagazine.com/