Curtis Cottle, Founder of SBC Financial Interviewed on the Influential Entrepreneurs Podcast Discussing Market Risk & the Sequence of Returns Trap

Published on February 13, 2026

Curtis Cottle discusses market risk & the sequence of returns trapĀ 

Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/interview-with-curtis-cottle-founder-of-sbc-financial-discussing-market-risk-the-sequence-of-returns-trap/

Curtis discussed the risks retirees face when withdrawing funds during market downturns, emphasizing the necessity of having a solid foundation in their investment strategy. Curtis outlined the three pillars of a well-structured portfolio: emergency funds, low-risk investments, and at-risk assets. He stressed the importance of having a balanced approach to ensure that retirees can draw income without jeopardizing their financial security.Ā 

In the realm of retirement planning, one of the most critical yet often overlooked concepts is the sequence of returns risk. This risk refers to the potential negative impact that the order of investment returns can have on a retiree’s portfolio, particularly when withdrawals are made during market downturns. As highlighted in a recent podcast discussion, the difference in outcomes between two couples with similar net worths demonstrates the importance of maintaining a balanced portfolio to mitigate this risk.Ā 

The power of compounding is often celebrated as a cornerstone of wealth accumulation, famously dubbed by Albert Einstein as one of the wonders of the world. However, this principle can also work against retirees who face market volatility early in their retirement. When a retiree experiences a market downturn and simultaneously withdraws funds, the situation creates a potential negative momentum that can be detrimental to the longevity of their portfolio. The losses incurred must not only be recovered but also compounded, meaning that the market must rebound significantly to help restore the portfolio to its previous value. This dynamic illustrates the importance of having a robust, well-structured portfolio that can help market fluctuations without jeopardizing the retiree’s financial security.Ā 

Moreover, the podcast emphasizes the need for retirees to feel safe and secure in their financial decisions. A balanced portfolio provides this reassurance by allowing individuals to navigate market uncertainties with confidence. By diversifying investments across various asset classes—such as stocks, bonds, and cash reserves—retirees can create a foundation that mitigates the risks associated with market volatility. This strategy not only protects against severe losses but also enables retirees to maintain their standard of living without the constant worry of depleting their savings.Ā 

As retirees confront the complexities of market risks, it is essential to develop a comprehensive strategy that addresses these challenges. Financial advisors play a crucial role in guiding individuals toward understanding the implications of sequence of returns risk and implementing prudent financial planning measures. Education in financial literacy, as emphasized by the podcast’s guest, Curtis, is vital for helping retirees to make informed decisions about their portfolios. By seeking out resources and support, individuals can enhance their understanding of investment strategies and the importance of maintaining a balanced approach.Ā 

In conclusion, the sequence of returns significantly impacts retirement stability, and understanding this concept is crucial for effective retirement planning. The order in which returns occur can dramatically influence the longevity of a retirement portfolio, especially when withdrawals are involved. As retirees navigate the complexities of market risks, it is essential to develop a comprehensive strategy that addresses these challenges, seeking to promote financial independence and confidence in retirement. By recognizing the potential pitfalls associated with the sequence of returns and implementing prudent financial analysis measures, individuals can enhance their chances of achieving a more secure retirement. Ultimately, the goal of diversification should not solely be growth but rather a balanced approach that focuses on lessening overall risk, allowing retirees to enjoy their golden years with a disciplined approach to financial planning.Ā 

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Curtis shared: ā€œas the market’s going down, they’re still adding money and they’re buying at a discount and they’re getting better and better returns on all the money they’re buying on the way down, which helps it recover. That’s called dollar cost averaging.ā€Ā 

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About Curtis CottleĀ 

Curtis Cottle is a Certified Financial Fiduciary, visionary growth strategist and founderĀ  of one of Michigan’s fastest-scaling financial services firms. He specializes in retirement planning, estate planning, and strategic tax strategies designed to help families and business owners protect and grow their wealth.Ā 

At the core of his firm’s approach is a deep emphasis on strategic tax planning as it relates to retirement, helping clients keep more of what they’ve earned and build long-term financial confidence.Ā 

He’s the creator of the Wealth Wellness Checkup, a strategy experience that uncovers financial blind spots and can help people make prudent, informed decisions. The firm is built to simplify complexity, bring structure to planning, and aims to deliver personalized strategies that work in the real world.Ā 

With nearly two decades of experience, Curtis focuses on building lasting relationships, and aims to help people pursue financial independence through a disciplined strategy.Ā 

When he’s not driving growth or designing new campaigns, you’ll find him investing in his team, building partnerships, or spending time with his family, living the same values his business is built on: fun, unity, and getting things done.Ā 

Learn more: http://www.gosbc.net/Ā Ā 

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DISCLAIMERĀ 
Investment advisory and financial planning services are offered through Simplicity Wealth, LLC, an SEC-registered investment adviser. SEC registration does not constitute an endorsement of the firm nor does it indicate that the adviser has attained a particular level of skill or ability. Investing involves the risk of loss. Insurance, Consulting and Education services offered through SBC Financial. SBC Financial is a separate and unaffiliated entity from Simplicity Wealth. The Certified Financial Fiduciary (CFF) designation, attained by Curtis Cottle, is issued and governed by the National Association of Certified Financial Fiduciaries (NACFF). To attain the CFF, the adviser completed a one-day training course, passed an 80-question exam, and underwent a background check. The adviser pays initial fees for the training/exam and an annual renewal fee to maintain the designation. This payment creates an incentive to obtain and use the designation. The CFF is an educational certification and is not an indicator of the adviser’s investment performance, quality of service, or client experience. This is not endorsed or approved by the Social Security Office or any other Government Agency. This information is provided as general information and is not intended to be specific financial guidance. Before you make any decisions regarding your personal financial situation, you should consult a financial or tax professional to discuss your individual circumstances and objectives.Ā 

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