Cynthia Rando CHFP, is the founder and CEO of Sophic Synergistics. She has spent 15 years in the field of Human Factors and Human Centered Design and 12 years at NASA’s Johnson Space Center leading strategic endeavors including several culture change initiatives and innovative solutions for the agency. She is adept at providing breakthrough leadership to achieve corporate strategies, building coalition to support business growth and implementing and managing change to drive organizational performance. Proficient with C-Level decision makers of large companies, including supervising new business development activities for partnership, membership, and collaboration.
Sophic partners with organizations to deliver an in-depth look at the organization and develops a personalized recommendation plan that focuses on maximizing the human potential within the organization to achieve organizational goals and achieve competitive edge.
In a recent interview, Rando explained, “A focus on a Human Centered Business Strategy provides the opportunity for an organization to capitalize on what comes naturally to a human and what conditions best posture the organization to gain the most from their employees and best impact their customers. Optimizing the human experience, increasing the ease of interaction, and providing for basic human needs to thrive will drive an environment that consistently realizes a return on investment. Helping to reduce loss experienced from inefficiencies, poor product and task designs, negative workload, and workplace injuries to name a few.”
Cynthia went on to say, “Our market place is anybody that has employees or delivers products to human beings. Any company ranging from small, to large, to government as well as startups has a use for our services. When we’re talking about smaller companies, they begin to experience problems with change and growth, at these points in time it is always good to bring in our services to help look at the organization to best position it for the company’s new vision and new posture. When you’re looking at startup type companies, these companies can benefit by bringing in a consultant because they are unable to employ a full time staff that specializes in human centered strategy and design. These skills are critical to startups because they will help maximize the products acceptance potential within the market place, this is key because startups are introducing a completely new and often times disruptive technology and they only have one chance to make a first impression. You may have the most innovative products known to man, but it doesn’t matter if people can’t use them or the product does not address a current need within the market place including current customer demographics.”
To find out more information about Cynthia Rando and her work go to http://www.sophicsynergistics.com