Business Owners across the UK eagerly anticipate the ‘All Clear’ to begin trading again. However, millions of other businesses including competitors will be waiting for the same starting gun to go Bang! How Do These Businesses Differentiate Effectively?
Entrepreneurs Loraine and David Birchall of Artemis Media UK have Launched their enhanced Authority Accelerator Programme serving Small and Medium Businesses who want to attract quality customers, and engage specific audiences as Leaders, Experts and Authorities in Chosen markets and fields of operations.
Birchall said: “We believe that the key is in the ‘Doing’. It’s about Taking the Actions The Competition doesn’t know about, or Won’t Bother With! As businesses begin trading again, it will be critical for their owners, managers and key personnel to become recognised as Subject Matter Experts. Quite simply put, People prefer to deal with businesses they trust and see as an expert.
We are aware of how difficult it can be to break into new or different markets and always advocate the drilling down into market sectors to find a Niche where skills and services can make a big difference without masses of competition fighting over the same prospects. Working with niche players makes it easier to become acutely aware of the issues and problems facing those who find it difficult to get specialist advice from larger companies.”
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or small an audience you might command, it is all about communicating to the right people who believe in your point of view or way of doing business.”
David went on to say: “As a consequence Artemis Media UK have enhanced an Authority Accelerator Positioning Program to help small and medium businesses position themselves as Authorities and Subject Matter Experts in their fields of expertise, using different techniques and forms of media.
We can all tell our clients how good we are, but anyone and everyone plays that game. Massive amounts of advertising costs are being paid by smaller businesses in adverts, listings in directories and of course striving to get themselves on page one of the major search engines. That money could be better spent in ways that attract quality clients through trust. The traditional forms of attracting clients may get you on page one of search engines but once there, you are surrounded by all your competitors.
Times are certainly changing, as so many try to get back to some normality. The Crafty Early Birds will not be thinking about the Old Normality as restrictions ease – That’s Gone! If a business wants to get ahead of the competition and secure quality clients it will require them to forge that ‘New Norm’ within sectors, or better still, the niches a business serves.”
A story featured on Fox News informs us that, “The simple truth is, if you are not deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fuelling the entire economy around you, and neglecting the development of a measurably valuable asset.”
The way a business has to deliver services (or products) has changed and will continue to do so initially to address Distancing Necessities. However, these new ways will soon settle and find a level which is valued a number of steps up from where it was before the Lock down. The Impact of Covid 19 will be around for some considerable time.
Loraine Birchall Expanded on the methodology by saying: “The Old Norm is Gone; What will the New Norm Be Like? No one really knows, we could be facing an old fashioned Land Grab or a Mine Field. Small businesses have the opportunity to create their own future reality, their own Norm, by learning from the past and paying attention to what the customer wants/needs and providing it quickly and effectively. It will require considerable thought and planning but, it is far from impossible, in fact those who bite the bullet now, should find the future hugely rewarding.
Remember how many businesses shrugged off the web before lock down. They are either suffering significantly or have gone out of business. To achieve a strong focus firms will have to embrace Market Positioning within their Sectors and particularly their market’s Niches. They must Claim their Authority and be recognised for their leadership and expertise.
The demand for Authority Branding and Positioning services is growing due to all the recent downturns in economies across the world. Yes, there continues to be a loss of faith with some types of online marketing but, an increase in connecting with individuals who demonstrate a knowledge in their prospect’s issues and problems. The Trust Factor will be ‘BIG’ in months and years to come.”
Loraine finished by commenting: Finally, the UK business sector is beginning to realise that even if you get known in other countries through News and Marketing, the UK based Search Engines pick that up and it Actually Enhances Your Local Marketing, Your Reputation and Recognition. There will be many problems to solve when trading resumes after lock down and Artemis Media UK will service that need.”
Company Name: Artemis Media UK
Contact Person: Pippa Jones
Phone: +44 1 539531338 / +44 1 229480488
Country: UNITED KINGDOM