Leigh Killingbeck reveals his first marketing strategy today, which focuses on helping position Manufacturing companies as the leader or authority in their industry by using his techniques known as “Positioned Authority.”
“One of the main things I see holding Manufacturers from moving to the next level is they simply don’t know how to position themselves as the authority of their industry,” said Leigh Killingbeck, “We will be getting into how Manufacturers can easily position their company as the leader in their industry in a very short amount of time. The topics we are covering are very rarely used in the manufacturing sector. The companies that do get it and use it, see an incredible amount of sustained growth. My readers now have a rare opportunity to do something strategically different than what is done now.”
This is not a new marketing campaign explaining how you are the experts. This is simply positioning yourself in search engines for keywords related to your industry so it looks like you are an expert. Then to build on that principle, you use simple tricks on your webpage to make the authority positioning congruent. This does many of the same things on the internet as walking down the street with stores. You are almost always going to visit a store for what you are looking for that looks appealing, relevant to you, and easy to get to first before going into the other stores. If you get what you want before going to the other stores, they lose out. Only because the first store looked like they had what you want. Same thing applies to your potential customers trying to find you on the internet.
In his article, Leigh explains with examples how nearly all searches for a product, category, or whatever will have the leaders at the top of the search. He then compares them to other companies ranking poorly in the searches, and points out key characteristics that make a manufacturer an authority versus just a regular player.
Positioning yourself as an authority in searches is not just a bunch of theory, as Leigh has been servicing several manufacturing companies over the past few years.
“Leigh’s Internet Marketing is easy to implement and the effects will last for years. It just gives you a strategic advantage simply nobody else is using,” said regional manager Bill.