Mortgage Banker and CORE(TM) Coach, JJ Mazzo, co-authored the new release, “Mortgage Storm, Making It Rain by Mastering Your Craft,” with fifteen other top mortgage producers and coaches across the United States. The book reached and remained at Number 1 for the Mortgage Category on Amazon all throughout the week of November 21.
Mortgage origination can be one of the most rewarding careers among the entire real estate industry and even among all sales fields. Income is generally commission-based and the earning potential is only limited by individual performance. The challenge is that there is not much in the way of formal training available to learn how to master the business. In “Mortgage Storm,” Mazzo and fifteen other top producers and mortgage coaches provide million dollar insights and tips to success in this business. The authors provide a “peek behind the curtain” to see how they have built their businesses and have generated over $20 billion combined in residential mortgage originations.
Mazzo commented on a point he made in the book, ”Complacency is the death of business. This is not an industry where you can sit back and wait for business to come to you. If you meet with and talk to more people than everybody else, you’re going to get more results than anyone else. You may have a 50 percent chance of getting the business if you ask, but 100 percent chance of not getting it if you don’t ask for it. ”
In his chapter, Mazzo shares and explains several key factors for success in the mortgage industry, including:
- Developing the proper mindset
- Maintaining consistency in prospecting and building relationships
- Developing personal branding to differentiate from the competition
- Mastering the business by working in it from entry level to the top
- Blocking time to make sure the most important work gets completed
- Investing in coaching
“Mortgage Storm, Making It Rain by Mastering Your Craft,” is available on Amazon.com in a Kindle version at http://Amazon.com/dp/B01N53D5G0. The paperback version will be released soon.
JJ Mazzo is a Scotsman Guide and Mortgage Executive Magazine nationally ranked Top 100 producing Sr. Loan Officer with Summit Funding, Inc. With two decades of experience, he is a Producing Branch Manager for Summit Funding’s branch in San Juan Capistrano, California where he and his team originate mortgages in Orange County. Mazzo has earned Five Star mortgage professional customer service awards for the past three years. He is also a business coach as a top member of The CORE(TM) Training, a mortgage and real estate coaching firm.
For more information about JJ Mazzo, visit:
http://www.TheMazzoGroup.com