Entrepreneur and Online Media Specialist, Joe Velez, was selected to open an authority media agency in New York City that will focus on serving the small business market.
Velez’s agency, TriMedias, LLC will help entrepreneurs position themselves as an authority in their market using different forms of media.
“I’m honored and excited to start this new adventure as an authority media agency in New York City. I look forward to helping many small business owners establish themselves as authorities within their local market. I believe by providing this service I can create local niche experts who will experience business growth due to their authority status.” said Velez.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. ”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in an June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.
The demand for authority marketing and position services is growing due to the recent media coverage, and TriMedias, LLC will service that need.
“I have a special place in my heart for this market, as I understand the importance of being viewed as a trustworthy business person in the marketplace. Developing an online brand around your expertise is a great way to let people know what you do and how you can help them. People within your local community will come to know you as the go to person for your product or service. That to me is the best form of recognition and a sure way to grow your business because of your authority status.”