Author and marketing consultant, Eric Haaranen recently co-authored “Make Selling Easier” which hit #1 on Amazon.com for all Public Relations categories. The book shows professionals how to get major media exposure and then leverage it to attract more clients, get more referrals and yes, make selling easier.
Haaranen has been preaching the importance of authoring a book since he wrote his first book “Nice People Can Sell” in 2006 and saw the effects it had on his own business.” While most professionals know that they should write a book, very few have the time to actually do it,” suggests Haaranen. He adds, “The purpose of this book was not only to provide professionals with a number of simple actions they could implement to generate more sales and referrals for their own business but also to demonstrate the power of becoming a best-selling author.”
When asked to elaborate, Haaranen explains, “People make purchasing decisions based on emotions and when it comes to big decisions they want to work with experts – those professionals at the top of their field.” He continues, “We help professionals get major media exposure, write books and become best-selling authors as a means of better positioning themselves and making them the de-facto choice when prospects are considering working with them. With this book, we are simply practicing what we preach.”
While Haaranen and his co-author actually did write the content for this book themselves, Haaranen insists this is not necessary. “I am a big fan of collaborative books,” he states. “We can interview 5-10 professionals in a related field, write a chapter or two for each of them, publish the book and push it to best-seller status. This way all authors have a book they can market and they earn the title of ‘Best-selling author’ with the absolute minimum time investment.”
Of course, there is more to these services than what can be covered in such a short article but it does sound rather intriguing. Anyone wishing to learn more about Eric Haaranen or his services should considering getting in-touch with him through this bio below.
Eric Haaranen is a media consultant and an Amazon best-selling author. He has been involved in creating over 100 best-selling authors and his articles consistently appear on sites such as CNN, NBC, ABC, CBS and FOX News sites as well as The Boston Globe and Worth Magazine. Anyone wishing to build one’s media authority and make selling easier is encouraged to visit SureCited.com.