In this powerful interview learn how to use email in creative ways to tell a powerful story. While social media is so prevalent in today’s communication ethos, email stands firm as the foundational tool to connect.
Research shows that likeability is one of the main drivers behind consumer purchase decisions. While there are many ways to be ‘likeable’, a good story about a brand is one of the most distinctive and memorable methods. The likeability created by a good story has a bigger influence on the customer than any other factor.
People forget statistics and facts, but they don’t forget a good story.
This is especially true if the story conveys a message related to things the audience cares about deeply. According to Jennifer Aaker, Professor of Marketing at Stanford Graduate School of Business, “Stories are 22 times more memorable than facts alone.” Further, she says, “Studies show that we are wired to remember stories much more than data, facts, and figures. However, when data and story are used together, audiences are moved both emotionally and intellectually.”
Rahel Hazen, Marketing Coordinator at Environmental Defense Fund, says: “While brainstorming ideas with Max, he empowered me to flex my creative muscles and think beyond the confines of traditional media approaches. The project was a success due to his contagious enthusiasm, strategic guidance and strong intuition.” Hazen continued “I love working with Max and am certain you will too.”
Learn how to entice readers to take action with email marketing tips.
Learn More: http://www.thatmanmax.com/
The interview with Max Rouzier is available on iTunes, iHeartRadio and Business Innovators Magazine Radio Show at:
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