Entrepreneur and Facebook marketing expert, Michael Delancy, was selected to open a Facebook marketing and authority media agency in Miami that will focus on serving Facebook Marketing and Authority Positioning in the Miami market.
Delancy’s agency, Corporate Signals will help entrepreneurs position themselves as an authority in their market using different forms of media.
“I’m honored and excited to start this new advertising adventure in Miami…” said Delancy. “In 2013 I launched Corporate Signals to help small to medium size businesses, and I’m glad to be starting an agency in Miami that will not only help them to grow their business but position them as a local authority on Facebook.”
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. ”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in an June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.
The demand for Facebook marketing and authority positioning services is growing due to the recent media coverage, and Corporate Signals will service that need in the Miami area.
“As a leading Facebook marketing and lead generation strategist that has had an incredible amount of success, I have a special place in my heart to help small to medium size business succeed at any cost.” says Delancy